April 2022 OKR Meeting Notes
Apr 04, 2022
1) Community Vendor: Nikki Castro with Bryan & Bryan Inspections
2) Announcements: Welcome, Crystal Hirst!
3) Round Table:
- Who is going to the Sprague Economic Forecast tomorrow?
- Daily FUB Experiences and Discussion
- Ninja Selling. We're leaning into this. This is the "closest to perfect" real estate specific book that we've come across.
Leading Indicators (FUB Leaderboard)
- 246 conversations / 1 day 21 hrs of talk time
- 1680 text messages
- 97,537 emails
- Top Talker = Jeremy w/ 6hrs 58min!
- Top Texter = Jeremy w/ 635 texts
- We closed $49.6M and 61 transactions. This is a +97.6% increase in volume and a +32.6% in units. This is our biggest month ever for closings!!!
- We contracted $42.1M and 62 transactions. This is a +2% increase in volume and a +8.8% increase in units. This is our biggest month ever for contracts!!!!
- YTD Contracted/Closed we’re $180.4M and 252 units. We're up +64% in volume and +22.3% in units!
- We had 77% coverage of lead shifts
- Lauren = $14.5M
- Will = $4.2M
- Shaun = $3.5M
- Bailey = $3.2M
- Craig = $2.6M
- Jeremy = $2.4M
- Kasey = $2.4M
- Linda = $2M
- Tara = $1.6M
- Tyson = $1.3M
- Erin = $1.1M
- Katie = $1M
- Kasey = $9.7M
- Craig = $3.1M
- Jeremy = $2.7M
- Lauren = $2.5M
- Becky = $2.3M
- Philip = $2.1M
- Tara = $1.9M
- Bailey = $1.9M
- Vicki = $1.7M
- Will = $1.7M
- Simon = $1.5M
- Eric = $1.3M
- Tyson = $1.3M
- Lisa = $1.3M
- Linda = $1.3M
- Gabe = $1.1M
- The Company Guide search feature is launched and working well. Please continue to leverage the CG as much as possible and provide feedback!
- We're putting together a "How to ask questions" best practice. I'll email everyone when the write up is done, but it's effectively: Any time you ask a question, let us know where you looked to try to find the answer and also propose a solution to your question.
- "Dead Lead - Still Gets Newsletter" is now renamed "Archive - Still Gets Newsletter"
- Happy Birthday Cake Ball Emails!!! Rida is now emailing everyone the week before cake balls go out (on Saturday) to confirm the client can receive them. This is an AMAZING time to get a convo going with your client!!!
- Market Update numbers are phenomenal. In the past 30 days, we've sent 14,690 updates. We have a 54% open rate and a 12.3% unique clickthrough rate. These numbers are unheard of.
- We're going to formalize the Accountability Coaching. This month, we're going to introduce Task and Smart List Accountability.
- Accountability Coaching will be opt-in.
- It will be required to be leads eligible.
- We've identified the 20/80 (the 20% that causes 80% of the results) for lead conversion and closing deals - LCQ and Daily F/U. We're now working on the 20/80 to be a GREAT agent. What's the 20% that takes care of 80% of all industry buyer rep competency? Well, we've found it:
- Presenting offers & contract competency
- Inspection / Repairs Competency
- Appraisal competency
- We're continuing to build out the Client Portal. We're 30-60 days away from launching.
- We're actively interviewing for another manager. If anyone knows anyone great, please reach out to me!
7) Market Updates
- Categories
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- Meeting Notes