What is a Company Lead vs an Agent-Generated Lead?
A Company Lead is one sourced by Bramlett Residential, while an Agent Generated Lead is one sourced by an agent’s efforts. We spend a lot of time and effort tracking everything so that we know where everyone’s business comes from.
What if I can’t tell where a lead came from?
If you’re not sure where a lead came from, reach out to support and we’ll research our tracking to see if we’re able to. It’s important for you to determine this early so that you have proper expectations. It’s also important for you to know where your own leads come from, so you can track your own business.
What is an additional payee?
An Additional Payee is someone who is paid part of the commission who isn’t the agent. This is usually a referral (like an agent from out of town who sends you business) and it’s sometimes your client who you’re giving a rebate to for some reason.
When is an Additional Payee “before split” and “after split”?
An Additional Payee is “before split” most of the time. Additional Payees are usually referrals or rebates, which are shared by the brokerage (most of the time.) If you’re not sure, then reach out to support for clarification.
When are fees “before split” and “after split”?
Fees are “before split” on Company Leads and “after split” on Agent Generated business.
What are reimbursements?
Reimbursements are for Company Leads when you’ve spent money to sell a house. These are usually for things like staging, pictures, or other marketing materials.
How long is a Company Lead a Company Lead?
A Company Lead is a Company Lead for 18 months after you close the first transaction with them.
If a Company Lead refers me someone, is that a Company Lead or Agent Generated?
Referrals from Company Leads are considered Company Leads for 6 months after the first transaction from the original Company Lead.What are the splits for leases?
Company lead lease splits are 70/30. If a lease lead later buys, it is still a company lead for 18 months after the first closing. Agent generated leases are 80/20 or 90/10, depending on your Tier. Lease production does not count towards your cap. After you cap, agent generated leases are on a 95/5.
