Best in Class Technology

Customer Relationship Management (CRM)

FollowUpBoss.com is the best real estate specific CRM in the world. We were one of the earliest paying customers at FUB in 2012 and are currently a “super user”. At its most basic level, FollowUpBoss helps you make sure that you, well, follow up with everyone. As you dig in, you’ll find that it has every feature you could possibly imagine in a CRM: Lead monitoring, categorization, tagging, batch mailing, auto-emails, texting, call tagging, & more. FUB comes with world class support & training.

Proprietary Client Portal

In 2021, we tackled the impossible: We rebuilt Matrix and heavily integrated our system with our CRM. Our agents have the same powerful search tools that Matrix provides that allow them to create defined and accurate searches for their clients. The client experience is vastly superior to Matrix and clients prefer our Client Portal to Matrix, Zillow, and Redfin. By tightly integrating it all with FollowUpBoss, we get powerful insights into every client’s activity so that we know exactly who to follow up with.

Sphere Nurture

Your Sphere of Influence (SOI) is your best and most reliable source of business. Our proprietary Sphere Nurture app tracks and reminds you of important events for your SOI. Birthdays, closing anniversaries, kids’ names / ages / birthdays, and even pets’ info! You receive monthly, weekly, and daily email alerts for upcoming events, gifts, and social media links. Automate gifting with our tagging system or personalize gifts through batching and reports. Show your clients love and watch your business grow!

Cross Platform Behavior Tracking

Your clients and leads interact with your emails, property searches, CMAs, and text messages. Our system tracks their behavior and consolidates it in our CRM so that you can efficiently prioritize your follow up. You’ll always know who’s opening, clicking, favoriting, and viewing anything you send, which allows you to contact them at just the right time and provide superior service.

Wiki & Knowledge Base

It probably comes as no surprise that we’ve built up a great knowledge base over the years. When someone asks a great question, we document the question & the answer so that others can benefit. This has turned into a fantastic, searchable wiki & knowledge base. If you need to find a great electrician, learn about castiron plumbing, or look for an email template for a relocation client, you can find it here. We’re very proud of our knowledge base and make it available to the public at https://bramlettresidential.com/company-guide.

Are You Interested in Learning More?

We’d love to talk with you! Any discussion is purely confidential. If you’d like to chat with any of our current agents about their experiences, we’d also set that up.

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Helpful Resources

From Our Agents

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I’ve been with Eric & Bramlett Residential since 2013, which basically means that I’ve been here from the beginning. Before moving over, I’d been licensed for 10+ years and had been in and out of real estate. Since then, I’ve consistently sold $10M+ annually. Most importantly, I’ve been able to design my business the way I want so that I can enjoy my life outside of business. I’ve been able to build my business pretty close to 100% listings, which is what I love. The company’s listing presentation, support, and processes allow me to do that. I don’t know that I would have been able to get to this point without them and I certainly wouldn’t have been able to do it this quickly without them.

first

I joined Bramlett residential in 2015 as agent #2 on Eric’s team. I’ve seen the organic growth at Bramlett Residential over the years and now see a more deliberate plan for growth. The quality of agents in our brokerage is unmatched. Everyone is a producer, everyone has an attitude of abundance, we are competitive, but we are all hugely supportive of each other. It’s an incredible atmosphere for success. There is no way I could do the volume of business that I do without the support that is provided through Bramlett Residential. I typically carry ~10 pending transactions and ~10 coming soon listings. The support team and the systems they use allow me more time to continue to pull in more business. Over the years, the business that I started from scratch in 2015 has grown into ~$30M/year in sales. When I tell other agents my success story, it clearly seems too good to be true!

first

I have been with Bramlett Residential for 3 years. I had actually done a transaction with Eric which was a great introduction to how he works. From the beginning, it was obvious to me that we both were working towards the same end goal...he had a client selling a house and my client wanted to buy it. This was a different approach than some of the other deals that I had closed with other agents. After making the decision to move over to Bramlett Residential, I found that he not only cares about his clients but his agents and the industry as a whole. He has been an incredible mentor to me over the years, helping me with processes, client service and building relationships. Bramlett Residential has evolved over the last 3 years as well. With a defined culture, I am surrounded by other agents that share the same passion as me. In a business that can be slightly isolating due to the nature of the work, I feel as though I work with peers that I am able to troubleshoot problems, test new ideas and sometimes vent about my frustrations over a happy hour.

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I showed a house this morning and will probably be writing an offer for the 2008 past client who replied to the newsletter sends. Also, another past investor who purchased two homes with me 7 to 8 years ago., and has been receiving the newsletters, contacted me this morning saying he’d like to buy another. I talked with him and now have Joe working with him. I’m still ambivalent about being in production or not, but am acting as if I do want to be for now, just in case. We’ll see how easy it is to manage after CV19 clears when I’m mostly out traveling and exploring though. Either way, I’m very happy we moved over to your setup.

first

I moved over to Bramlett Residential a little over 4 years ago. After leaving a management position with a leading consulting firm, I decided to take the safe route and joined a national brokerage. After meeting with Eric a couple of times, I made a truly great decision and joined his winning team! This was a career-changing move for me and has since given me the opportunity to achieve financial goals for our family that I could never have realized with the previous brokerage. One of those goals was purchasing a beach house in Port Aransas. The processes and platforms that Eric has provided have helped me to work more efficiently and smarter, not harder. I like the collaborative environment and support from other team members when needed. I feel very grateful and blessed that Eric asked me to join his team!