Are Open Houses a Waste of Time?

MOST OF THE TIME, THEY’RE A WASTE OF TIME

Everyone sees signs on the weekend for open houses in their neighborhood. They must work, because who doesn’t like balloons and cookies, right? Here are 4 reasons why open houses might be a waste of time, and the 1 situation where they are still useful.

 
  1. Open Houses are Primarily for the REALTOR’s Benefit

    The majority of visitors through open houses are curious neighbors and “lookie loo” buyers who plan to purchase in 6+ months. You can’t sell your house to these visitors, but any agent would love to meet them. Why? They are the perfect new clients!

  2. They’re Incredibly Inefficient

    90% of buyers use an agent to purchase their home. This means serious buyers can already simply access the property when it is most convenient for them, not during a preset open house schedule. This is also most efficient for you, since you only need to leave the house for 30 minutes to an hour, rather than for a long open house.

  3. Open Houses Don’t Sell Houses

    If open houses sold houses, homeowners could definitely skip using an agent and save the commission. A seller could hold their own house open 1-2 days per week to save thousands! Homeowners have definitely tried this, and we usually see them listed on the MLS later, where they ultimately sell.

  4. They Create a False Sense of Traffic

    While your home is listed, you want to track all visitors to your home (traffic.) When an agent shows your home, you know that there is a qualified buyer who is interested enough to engage an agent and visit your property - it’s a serious buyer. When you hold an open house, you can get a lot people through the house, and it’s easy to forget that most of them are not serious. This means your agent cannot follow up and engage those visitors.. Open houses actually hurt your ability to objectively track your progress.

  5. So when are they useful?

    Open houses can be useful to create a sense of urgency for prospective buyers. New listings seem like a logical choice, but there’s already a big sense of urgency for buyers who see new listings. However, if you’ve recently made a price reduction, an improvement to the property, or there’s been a change in the market, an open house can “push a buyer to action” because they think that other interested buyers will view the property at the open house.


If Open Houses are Usually a Waste of Time, What Can You Do?

The good news is that there are proven steps you can take to sell your house for top dollar in less time. Staging & professional photography are incredibly impactful. An aggressive marketing strategy is also crucial It’s also important to understand market conditions when pricing your property & to create a solid listing strategy that takes into account the seasonality of the market.

Eric Bramlett has 14+ Years of Selling Experience Using Proven Selling Strategies.

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I used Will Mackintosh as my buying agent for my first home purchase in Austin. He did an amazing job to guide me through the step by step processes. He is a fountain of local knowledge and is a real bonus when trying to find houses to buy in Austin and make successful offers. He was able to provide wisdom during closing that help reduce my stress and his local knowledge is second to none. Will is an outstanding buying agent, and navigated the buying process for me and made my life so much easier. I definitely recommend him to anyone seeking to buy a house in Austin.

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I was initially quite leery of entering the crazy Austin Real Estate market. I’d heard horror stories about bidding wars with over 30 offers, having to pay $100,000 over asking price, and houses not appraising for the contract price. When I first spoke with Craig McGuire of Bramlett Residential Real Estate, he was realistic about the current market, but optimistic that he would find me a place that I would love and would feel comfortable with the purchasing process. Early on, I found a couple of homes that I was tempted to submit an offer for. Craig was thorough in his research of the homes and comps and was able to steer me away from a house that was not going to appraise and another that had potential to be a messy situation all around. When I finally found “the one” Craig went above and beyond to help me put together a strong offer that I could feel comfortable with. He made himself available whenever I need to talk out the situation and alleviate any of my concerns. Ultimately, I was able to have a quick closing on a house that I love with a purchasing situation that was definitely not the nightmare that I had feared. For someone who is considering wading into the Austin Real Estate market, I wholeheartedly recommend working with Craig McGuire!

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I’ve said thank you so many times that I feel the words have lost all meaning, but I cannot thank Tara and her team enough. Tara was communicative, kind, and straightforward the entire time we worked together. Her team was equally as helpful and friendly. I felt heard and that she had my best interest at heart. This was my first time selling a home, and I lived out of state – to say I was stressed would be an understatement. However, by the time we closed, I couldn’t believe the process was already over. I cannot recommend her services enough, and I look forward to working with her again in the future. Thank you, Tara! Thank you for your help, humor, and clear and direct communication. I wish you and your team all the best.

Victor Caluya

We are out of state buyer and Shaun had helped us through the whole process smoothly. He is very knowledgeable in the area and had been very patient with our constant questions. He was available for us even with different time zones. He always answered our questions diligently. We would definitely recommend Shaun without any reservations and would love to work with him again if the opportunity arises whether as a buyer or seller.

Daniel N.

Shaun Duffenbach was an absolute pleasure to work with! Competent, professional, amiable. Was very quick to address all of our needs in a timely manner. We will certainly be calling up Shaun and Bramlett Real Estate if we ever decide to buy or sell again! Thanks so much Shaun!

Robin K.

As first time homebuyers, we were grateful to have worked with Katie Evans. She is patient, honest, always available, and extremely knowledgeable. She helped us through the entire process and gave us plenty of referrals for contractors, housing inspectors, loan officers, etc that were all top notch. We will definitely reach out to Katie when we decide to sell our place or buy another!

Alexandra B.

If you want to buy a house in this competitive market your best bet is to work with Shaun Duffenbach – you won’t be disappointed!

We starting working with Shaun after becoming frustrated with our previous realtor who lost us lost deal after deal. As everyone knows, the market is highly competitive right now and getting a deal done is extremely tough. You need a realtor that knows the market, and more importantly, knows how to negotiate to get you your house when there are numerous other offers. Shaun is exactly the right realtor for the job. He is the best because he’s a calming presence, but very tenacious and knows how to win the contract. Within one week of working with him we already had our dream house under contract. Shaun was extremely responsive, helpful and diligent throughout the whole process. We had an issue with our lender right before closing and he went the extra mile to make sure the deal was done and we weren’t burned in the process. I couldn’t recommend him more highly. Maybe you can get away with working with an “okay” realtor in a normal market, but when things are as competitive as they are now – you NEED someone like Shaun.

Robin Lawrence

As first time homebuyers, we were grateful to have worked with Katie Evans. She is patient, honest, always available, and extremely knowledgeable. She helped us through the entire process and gave us plenty of referrals for contractors, housing inspectors, loan officers, etc that were all top notch. We will definitely reach out to Katie when we decide to sell our place or buy another!

Daniel Nichols

Shaun Duffenbach was an absolute pleasure to work with! Competent, professional, amiable. Was very quick to address all of our needs in a timely manner. We will certainly be calling up Shaun and Bramlett Real Estate if we ever decide to buy or sell again! Thanks so much Shaun!

Alexandra Barnes

If you want to buy a house in this competitive market your best bet is to work with Shaun Duffenbach – you won’t be disappointed! We starting working with Shaun after becoming frustrated with our previous realtor who lost us lost deal after deal. As everyone knows, the market is highly competitive right now and getting a deal done is extremely tough. You need a realtor that knows the market, and more importantly, knows how to negotiate to get you your house when there are numerous other offers. Shaun is exactly the right realtor for the job. He is the best because he’s a calming presence, but very tenacious and knows how to win the contract. Within one week of working with him we already had our dream house under contract. Shaun was extremely responsive, helpful and diligent throughout the whole process. We had an issue with our lender right before closing and he went the extra mile to make sure the deal was done and we weren’t burned in the process. I couldn’t recommend him more highly. Maybe you can get away with working with an “okay” realtor in a normal market, but when things are as competitive as they are now – you NEED someone like Shaun.

Jared B.

We recently sold our home out of Lago Vista with Will Mackintosh as our realtor. As everyone’s situation is unique ours was no exception. We spoke with 4 plus other realtors throughout the Austin area and none of them wanted to list at our price we believed to be competitive. Will was pragmatic with his approach and agreed our price was aggressive but not impossible and he was excited to win over our listing. The whole Bramlet team helped greatly to ensure we put our best foot forward in the sale of our home. We ended up getting what we asked for and the transaction went smooth with no major issues. We are very impressed and happy with our experience and highly recommend Will and Bramlet Residential.

Dianne E.

We worked with Kasey Gilliam from Bramlett Residential to find just the right place for our next place as empty nesters, and she was super responsive and easy to work with. With her guidance, we managed to be successful in our first offer on a townhouse, even in this super competitive environment. She was always available to answer questions and give advice on the steps required to get to closing. Highly recommend!