Marketing is the life blood of real estate. We recognized that early on and have made massive efforts in our own marketing and in automating our agents’ marketing efforts. When you have solid marketing running in the background, the business seems to fall from the sky.
We generate a very high volume of “warm to hot”, high quality, inbound leads. These come by way of inbound phone calls, webform contact requests, web chats, and property inquiries. These potential clients have generally read about us online, are impressed with our reputation, are pre-sold, and are often pre-qualified. We consider company leads “opportunities” that are available for you if/when you want or need them.
Online Reputation Management
Our agents’ strong online presence isn’t an accident. Our close out process includes updating your Zillow profile for you so that your most recent sales (and your sale count) are always visible online. Review requests to your client are also automated and come from both you and the broker, which gives you the highest likelihood of a 5-star review after closing. The net result is that your social media presence will be much stronger 6 months from now than it is today.
We send Austin real estate focused newsletters on your behalf (from you) to your SOI, current clients, and leads. Most real estate newsletters have lukewarm content and are deleted without being opened. Our custom newsletters are compelling, topical, and extremely well received. New agents almost always comment on new business they’ve received from their current SOI as a result of our newsletters.
Listing Presentation & System
We're not shy about the fact that we have the best listing system & presentation in Texas (and likely in the US.) We've built & refined this system over the course of 1000+ transactions, and our listing presentation has likewise been refined & improved over this time. While I'm sure you have a phenomenal program & presentation, you will take it to the next level when trained on ours. The average listing agent wins less than 50% of cold presentations (non-referrals.) Our system & presentation win more than 80% of cold leads and greater than 99% of referrals.
Buyer Marketing Assets
We happily lean on MapsofAustin.com for neighborhood guides and have those readily available. Most buyers have similar questions about the process & we've designed & make available a fantastic Home Buyer Guide for your clients. We'll help you learn best practices with regards to the specific needs of relocation buyers, first time buyers, luxury buyers, & hyperlocal geographies.
SOI Nurture Program
For years, we heard from agents that they “really should do more with my SOI.” Your Sphere of Influence is the most consistent source of new business, but most agents don’t have a system in place to stay in touch with their SOI. We launched our SOI Nurture Program in 2019, which puts this on auto-pilot for you. It includes neighborhood market updates, newsletters, a home anniversary gift, and a high value birthday gift. It’s effective on its own, and even more effective when you sprinkle in personal emails and phone calls.
Social Media Images
The easiest way to remind your SOI that you’re great at your job is to share recent sales and reviews on social media. We found that most agents “really need to do this” but never get around to it. So, you guessed it, we automated it! Every time you get a new 5-star review, we’ll email you an image that’s optimized for Instagram & Facebook. We do the same for Just Listed, Under Contract, Sold, and Sold - Buyer Rep events. All you have to do is long press and share!
You probably have your own great marketing ideas and we’re here to help with that! Our in house graphic design team is available to put together custom web images, mailers, yard signs, and more. We take a pretty laid back approach to this asset and just ask that everyone respect each others’ time and requests. (There’s not any corporate red tape here!)