Not Even Fair! Real Estate Apps to Cheat Time
Eric, Aug 4, 2022
CRM TechnologyCustomer Relationship Management, known as CRM, is a software system absolutely necessary for REALTORs in 2022. CRM allows you to work more efficiently by eliminating the need for spreadsheets, communication apps, calendar reminders, and more. A good CRM will store your contacts, log your communication, and identify actions you should take. This ultimately means you will spend less time managing data and more time building relationships with your leads, clients, and sphere of influence. You will also have the ability to:
- Track your leads (and never lose another lead!)
- See live client activity and gain insight into their needs as a result
- Automate client follow-up though scheduled emails
- Batch email announcements and newsletters
- Create custom filters and action plans
- Follow Up Boss
- Top Producer
Newsletter apps help simplify the process of creating an excellent newsletter email marketing campaign. In fact, creating and sending a newsletter is the easiest and most cost-effective way to maintain contact with clients and expand your sphere of influence. Some great applications to use when developing a newsletter campaign include:
- Constant Contact
You can also use your CRM to help with your newsletter campaign. For example, Follow Up Boss was built specifically for the real estate industry and allows you to send batch emails.Regardless of the method you use to develop and share your newsletter, keep in mind it is an extra opportunity to showcase yourself as an authority in the industry. You'll want to create outstanding written content and include eye-catching visuals, such as graphs, charts, and infographics. Remember, you are branding yourself and your business, so use your newsletter to shape the professional image you wish to create.
Video Conferencing AppsWhile video conferencing applications were available prior to the COVID-19 pandemic, they were used less often than they are today. Along with the many other changes the pandemic brought with it, there became a new expectation to regularly use video conferencing applications. Some examples of video conferencing applications that you may use for your business include:
- Facebook Messenger
- Google Meet
International Texting and CallingWorking with international buyers is a surefire way to help grow your real estate business. The National Association of REALTORS (NAR) reports international buyers purchased $74 billion worth of home sales in the United States from April 2019 through March 2020. The NAR further reports international buyers have a 50% closing rate while domestic clients have a 33% closing rate.
Fortunately, there are many options available that make it easier to communicate with international clients and other real estate professionals from around the world. These include:
- Google Voice
- Facebook Messenger
Of these three options, WhatsApp is considered to be the "gold standard" in all countries outside of the United States. Therefore, it is in your best interest to learn how to use WhatsApp if you plan to work with international clients. There is a slightly steep learning curve when it comes to using the WhatsApp application, but users often find they love it. Google Voice is the second best option and is unique in the fact you can call and text your clients directly. Facebook Messenger is widely used due to the sheer amount of Facebook users, but you should keep in mind it is less secure.
Video EmailVideo email is an excellent alternative to video conferencing, particularly when you are having trouble scheduling a time for everyone to meet. Rather than being live, video email allows everyone to view the content you created at a time that is convenient for them. Some great applications for video email include:
Appointment ManagementCoordinating schedules and setting up meetings can be a challenge in the fast-paced world we live in. You can streamline the process with the help of an appointment management software. Your clients will be able to see your availability in real-time and choose a time that works with their schedule as well. This eliminates the need for phone tag or emailing back and forth, which is beneficial for you and your clients. By reducing the burden of your secretarial duties, you will have more time to focus on growing your business further instead.
Some appointment management applications that you might want to consider using for your business include:
- Hubspot Meetings
- Microsoft Bookings
- Zoho Bookings
Calendly is the most commonly used of these options. You may find, however, that one of the other available options is better suited to your needs and business branding.
QR CodesThanks in part to the COVID-19 pandemic, QR codes became increasingly more common. Restaurants use QR codes to share their menus and businesses use QR codes as an alternative to brochures, allowing customers to obtain the information they need in a more hands-free manner. While some may have failed to learn how to use QR codes prior to the pandemic, nearly everyone now knows how to use them after COVID-19 restrictions and requirements gave them no other choice. As a REALTOR in the post-pandemic world, it is essential for you to include QR codes as a part of your marketing strategy and for general communication with clients. With the help of QR codes, you can replace business cards, flyers, and other printed materials that were once commonly shared as part of your marketing campaign. You can also use QR codes to give these printed materials more muscle. By adding a QR code to these items, your customers can easily access additional information or even be linked to web forms to help you with gathering additional information. Even better, it is easy to create QR codes with the many QR code generators available. With a simple web search of “QR code generator” or “QR code create,” you will be presented with numerous websites that ask you to simply input your URL to create a unique QR code. Some websites will allow you to customize the size, shape, and color of the QR code.
While researching the various real estate apps available to you may seem overwhelming at first, you'll soon find they are not as complicated as you once thought them to be. In addition, the time you invest in learning more about these apps and fitting them into your business model will pay off in the long run. You will have happier clientele, build a solid reputation in the real estate industry, and increase your profitability and success.