Not Even Fair! Real Estate Apps to Cheat Time

, Aug 4, 2022

If you're serious about building a successful real estate business, you'll need to take advantage of the outstanding real estate apps available. From newsletter platforms to video conferencing programs, the options available to you are seemingly endless. Here's a look at some of the best apps you should consider using in your real estate business.

CRM Technology

Customer Relationship Management, known as CRM, is a software system absolutely necessary for REALTORs in 2022. CRM allows you to work more efficiently by eliminating the need for spreadsheets, communication apps, calendar reminders, and more. A good CRM will store your contacts, log your communication, and identify actions you should take. This ultimately means you will spend less time managing data and more time building relationships with your leads, clients, and sphere of influence. You will also have the ability to:
  • Track your leads (and never lose another lead!)
  • See live client activity and gain insight into their needs as a result
  • Automate client follow-up though scheduled emails
  • Batch email announcements and newsletters
  • Create custom filters and action plans
Whether your goal is to support existing clients or win over new clients, CRM will help you achieve it. An added bonus of CRM is the ease of collaborating. With customizable settings, you can allow everyone in your company to see information about clients. This includes any communication that has taken place, client interests, and client activity. Account administrators can even run reports based on this information and share their findings. Some great CRM programs to use in your real estate business include:
  • Chime
  • Follow Up Boss
  • Top Producer
You may also consider CRM programs that aren't real estate specific, such as Hubspot and Salesforce. Both of these can be customized to your real estate needs.

Newsletter Apps

Newsletter apps help simplify the process of creating an excellent newsletter email marketing campaign. In fact, creating and sending a newsletter is the easiest and most cost-effective way to maintain contact with clients and expand your sphere of influence. Some great applications to use when developing a newsletter campaign include:

  • ActiveCampaign
  • Constant Contact
  • Mailchimp
  • SendGrid

You can also use your CRM to help with your newsletter campaign. For example, Follow Up Boss was built specifically for the real estate industry and allows you to send batch emails.

Regardless of the method you use to develop and share your newsletter, keep in mind it is an extra opportunity to showcase yourself as an authority in the industry. You'll want to create outstanding written content and include eye-catching visuals, such as graphs, charts, and infographics. Remember, you are branding yourself and your business, so use your newsletter to shape the professional image you wish to create.

Video Conferencing Apps

While video conferencing applications were available prior to the COVID-19 pandemic, they were used less often than they are today. Along with the many other changes the pandemic brought with it, there became a new expectation to regularly use video conferencing applications. Some examples of video conferencing applications that you may use for your business include:
  • Facebook Messenger
  • Facetime
  • Google Meet
  • Skype
  • WhatsApp
  • Zoom
Using these applications makes it possible for you to meet with clients, customers, and collaborators, at any time and place. This makes it easier to coordinate schedules and meeting times, and the time you save planning and commuting can be used to complete other essential business tasks. Even better, all of these applications can be used for free, although Zoom limits meetings to just 45 minutes for those who use the free version.

International Texting and Calling

Working with international buyers is a surefire way to help grow your real estate business. The National Association of REALTORS (NAR) reports international buyers purchased $74 billion worth of home sales in the United States from April 2019 through March 2020. The NAR further reports international buyers have a 50% closing rate while domestic clients have a 33% closing rate.

Fortunately, there are many options available that make it easier to communicate with international clients and other real estate professionals from around the world. These include:

  • WhatsApp
  • Google Voice
  • Facebook Messenger

Of these three options, WhatsApp is considered to be the "gold standard" in all countries outside of the United States. Therefore,  it is in your best interest to learn how to use WhatsApp if you plan to work with international clients. There is a slightly steep learning curve when it comes to using the WhatsApp application, but users often find they love it. Google Voice is the second best option and is unique in the fact you can call and text your clients directly. Facebook Messenger is widely used due to the sheer amount of Facebook users, but you should keep in mind it is less secure.

Video Email

Video email is an excellent alternative to video conferencing, particularly when you are having trouble scheduling a time for everyone to meet. Rather than being live, video email allows everyone to view the content you created at a time that is convenient for them. Some great applications for video email include:
  • BombBomb
  • Jumpshare
  • Loom
  • Snagit
You can create videos with these applications to share your screen, explain a complex contract, say congratulations, and more. Most importantly, you will build a human connection with your clients. If you want to give it a try without making an upfront investment, Loom has a free version with many great features. Other applications, such as BombBomb, are richer in features, but are also more expensive to use.

Appointment Management

Coordinating schedules and setting up meetings can be a challenge in the fast-paced world we live in. You can streamline the process with the help of an appointment management software. Your clients will be able to see your availability in real-time and choose a time that works with their schedule as well. This eliminates the need for phone tag or emailing back and forth, which is beneficial for you and your clients. By reducing the burden of your secretarial duties, you will have more time to focus on growing your business further instead.

Some appointment management applications that you might want to consider using for your business include:

  • Calendly
  • Hubspot Meetings
  • Microsoft Bookings
  • Setmore
  • Zoho Bookings

Calendly is the most commonly used of these options. You may find, however, that one of the other available options is better suited to your needs and business branding.

QR Codes

Thanks in part to the COVID-19 pandemic, QR codes became increasingly more common. Restaurants use QR codes to share their menus and businesses use QR codes as an alternative to brochures, allowing customers to obtain the information they need in a more hands-free manner. While some may have failed to learn how to use QR codes prior to the pandemic, nearly everyone now knows how to use them after COVID-19 restrictions and requirements gave them no other choice. As a REALTOR in the post-pandemic world, it is essential for you to include QR codes as a part of your marketing strategy and for general communication with clients. With the help of QR codes, you can replace business cards, flyers, and other printed materials that were once commonly shared as part of your marketing campaign. You can also use QR codes to give these printed materials more muscle. By adding a QR code to these items, your customers can easily access additional information or even be linked to web forms to help you with gathering additional information. Even better, it is easy to create QR codes with the many QR code generators available. With a simple web search of “QR code generator” or “QR code create,” you will be presented with numerous websites that ask you to simply input your URL to create a unique QR code. Some websites will allow you to customize the size, shape, and color of the QR code.

While researching the various real estate apps available to you may seem overwhelming at first, you'll soon find they are not as complicated as you once thought them to be. In addition, the time you invest in learning more about these apps and fitting them into your business model will pay off in the long run. You will have happier clientele, build a solid reputation in the real estate industry, and increase your profitability and success.

About the Author

Last updated: 03/23/2023

2300+ Client reviews!

Working with Meaghan Marks was a great experience! As a first time home buyer, I was oblivious to the process and she helped every step of the way. I would definitely use her again!

Prior to listing my house I was carefully guided on preparing the house to show at its best. We received immediate calls on the listing and sold the house in 2 days. Closing was a breeze. The experience could not have been better.

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Patrick’s dedication to his clients doesn’t stop when the deal is done. He’s the kind of real estate agent who genuinely cares about the well-being and satisfaction of his clients. His follow-up after the sale was not only professional but also heartfelt, reinforcing my belief that I made the right choice in working with him.

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This was our first time selling a home and Tyson was incredibly patient with every single question we had about how things were done. Trust me, we had A LOT of questions. He gave us sound input and information to make educated decisions, but at the end of the day it was just that: OUR DECISION. Tyson let us make the calls on pricing, price-cuts, staging, etc. I can’t speak highly enough about Tyson. As friendly as he is, he lived up to his promise of being “a bulldog in negotiations”! He did not accept anything less than what he would’ve accepted for his own home. I truly believe that. There were several times he told agents and unrepresented buyers alike “no” and that their offers were unrealistic or “no, my clients will not entertain that”. Loved it!

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I had the good fortune of meeting Ruth twenty-one years ago when she was my agent and I bought my first house. Her knowledge of Austin communities and surrounding areas was so helpful. Since then, she has been our realtor as we have bought and sold 4 houses. She has also helped us lease one of these houses for over 15 years. She’s very personable, professional, smart and her previous 14 year background in corporate finance and MBA is an asset to her clients. She’s very hard working and meticulous both in buying and selling. Her connections with trustworthy contractors, landscapers, stagers, , handymen, you name it, proved to be a great resource. She provides outstanding service and expertise throughout the entire process. Now that we’ve moved out of state and are looking for a house, we miss her tremendously.

Kasey Gilliam was a delight to work with! Our friends recommended her years after their home purchase and we will be doing the same with any friends or family that move to the Austin area. Kasey was prompt, professional, and direct throughout the whole process. We were working on a tight timeframe to find and close on a house, and Kasey was extremely responsive and helped us rapidly run thru many showings. Kasey helped us greatly filter down our preferences on neighborhoods and home types which was crucial to us quickly finding a home we loved. She helped keep us on schedule for our rapid closing by quickly preparing the various offers/documents/responses to the sellers. Overall we had an amazing experience and would highly recommend Kasey!

We had a fantastic experience working with Kasey Gilliam to buy our home in Austin and regularly recommend her to our friends and coworkers. Kasey has a great eye for details/neighborhoods and a very polite but direct manner of speaking which proved invaluable during our search for houses. She was very direct and honest about the pros and cons of homes we went to see, often finding issues of concern that we may have personally missed without her (like a nearby train that infrequently ran thru the area but she caught on video because she arrived early, or pointing out the possibility of traffic noise when we visited a house in off-peak hours). She was efficient and direct in negotiating and coordinating our closing process, and always promptly responded to our calls and texts when we needed her. Highly recommend Kasey Gilliam for any home purchase or sale in the Austin area!

Kasey and Kim were extremely helpful through the whole search. They were able to find my exactly what I was looking for, and did so before it was even on the market.

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