Not Even Fair! Real Estate Apps to Cheat Time
Eric, Aug 4, 2022

CRM Technology
Customer Relationship Management, known as CRM, is a software system absolutely necessary for REALTORs in 2022. CRM allows you to work more efficiently by eliminating the need for spreadsheets, communication apps, calendar reminders, and more. A good CRM will store your contacts, log your communication, and identify actions you should take. This ultimately means you will spend less time managing data and more time building relationships with your leads, clients, and sphere of influence. You will also have the ability to:
- Track your leads (and never lose another lead!)
- See live client activity and gain insight into their needs as a result
- Automate client follow-up though scheduled emails
- Batch email announcements and newsletters
- Create custom filters and action plans
- Chime
- Follow Up Boss
- Top Producer
Newsletter Apps

Newsletter apps help simplify the process of creating an excellent newsletter email marketing campaign. In fact, creating and sending a newsletter is the easiest and most cost-effective way to maintain contact with clients and expand your sphere of influence. Some great applications to use when developing a newsletter campaign include:
- ActiveCampaign
- Constant Contact
- Mailchimp
- SendGrid
You can also use your CRM to help with your newsletter campaign. For example, Follow Up Boss was built specifically for the real estate industry and allows you to send batch emails.
Regardless of the method you use to develop and share your newsletter, keep in mind it is an extra opportunity to showcase yourself as an authority in the industry. You'll want to create outstanding written content and include eye-catching visuals, such as graphs, charts, and infographics. Remember, you are branding yourself and your business, so use your newsletter to shape the professional image you wish to create.More Reading
Video Conferencing Apps
While video conferencing applications were available prior to the COVID-19 pandemic, they were used less often than they are today. Along with the many other changes the pandemic brought with it, there became a new expectation to regularly use video conferencing applications. Some examples of video conferencing applications that you may use for your business include:
- Facebook Messenger
- Facetime
- Google Meet
- Skype
- Zoom
International Texting and Calling

Fortunately, there are many options available that make it easier to communicate with international clients and other real estate professionals from around the world. These include:
- Google Voice
- Facebook Messenger
Of these three options, WhatsApp is considered to be the "gold standard" in all countries outside of the United States. Therefore, it is in your best interest to learn how to use WhatsApp if you plan to work with international clients. There is a slightly steep learning curve when it comes to using the WhatsApp application, but users often find they love it. Google Voice is the second best option and is unique in the fact you can call and text your clients directly. Facebook Messenger is widely used due to the sheer amount of Facebook users, but you should keep in mind it is less secure.
Video Email

- BombBomb
- Jumpshare
- Loom
- Snagit
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Appointment Management

Some appointment management applications that you might want to consider using for your business include:
- Calendly
- Hubspot Meetings
- Microsoft Bookings
- Setmore
- Zoho Bookings
Calendly is the most commonly used of these options. You may find, however, that one of the other available options is better suited to your needs and business branding.
QR Codes
Thanks in part to the COVID-19 pandemic, QR codes became increasingly more common. Restaurants use QR codes to share their menus and businesses use QR codes as an alternative to brochures, allowing customers to obtain the information they need in a more hands-free manner. While some may have failed to learn how to use QR codes prior to the pandemic, nearly everyone now knows how to use them after COVID-19 restrictions and requirements gave them no other choice.
While researching the various real estate apps available to you may seem overwhelming at first, you'll soon find they are not as complicated as you once thought them to be. In addition, the time you invest in learning more about these apps and fitting them into your business model will pay off in the long run. You will have happier clientele, build a solid reputation in the real estate industry, and increase your profitability and success.