“Coming Soon” Real Estate Marketing

Building Demand to Encourage Multiple Offers

Most agents use Coming Soon Marketing ineffectively and many operate in a way that actually hurts their clients. If you want the highest sales price for your home, the worst thing a seller can do is to allow early showings. Many agents will allow early showings to their friends & co-workers, who will then bring an early offer. The problem with an early offer is that you don't know if other buyers could be interested, so you could miss out on competing offers.

Coming Soon & Listing Timeline


Pre-MLS Marketing Implementation
Professional Photographs


Facebook Marketing
Targeted Emails


List on MLS!
Email Blasts to Buyers & Agents


Property Showings


Review Offers
Open Houses

This schedule is a guideline for general best practices. We will tailor your schedule to your specific priorities & situation.

Handling Multiple Offers

When we have received multiple offers or are certain that we will receive multiple offers, we will set a deadline for each buyer to submit their highest & best offer. We will follow these best practices:

  1. Set a deadline that allows a full weekend of showings.

    This ensures that all motivated buyers have had a chance to view the property. We generally recommend reviewing offers on Sunday evening or Monday morning.

  2. Notify parties of multiple offers only when that information is requested.

    Buyers will often choose not to view homes that already have offers. We want as many buyers as possible to view your property.

  3. Keep specific details of any offer confidential.

    If you allow buyers to bid against each other by small increments, you run a high risk that the winning buyer will terminate after they have "calmed down". By offering blindly, the buyers have a much higher likelihood of following through with their contract.

  4. Offer non-winning buyers the opportunity to submit a backup contract,

    which will increase your leverage with the winning buyer during the repairs negotiation.

Concentrating demand to a reasonable window of time gives you the highest chance of multiple offers on your property.

Are you looking for a great listing agent? Interview Us Today!

Call us at 512-883-5445 or Fill out the short form below

Seller Form

This field is for validation purposes and should be left unchanged.

*Don’t worry, we hate spam as much as you and would never sell or share your information. Our privacy policy is available here.

Seller Resources

2300+ Client reviews!

Will is an amazing realtor! He recently helped my mother sell her home, as she was moving out of state. Will understood that her three kids would also be involved with every step. Will kept everyone updated with every step. He was willing to come sit down with us to discuss things and a few zooms as well. I would definitely recommend Will for any real estate services. We valued his insight and his suggestions.

My experience with Nancy Guilloteau at Bramlett Residential Real Estate was exceptional. Nancy’s unwavering dedication to understanding our unique selling needs and her tenacity throughout the process was truly impressive.

Nancy’s market knowledge, attention to detail, and expert guidance were invaluable. She navigated challenges with grace, ensuring our best interests were always prioritized, resulting in an excellent deal.

Nancy Guilloteau is the Realtor you need for a stress-free home sale. Her dedication and expertise turn obstacles into opportunities. Thank you, Nancy, for making our home sale a resounding success. You’re a real estate gem! 💎🏡 #NancyGuilloteau #RealEstatePro #ExceptionalService

Craig McGuire was extremely knowledgeable and helpful with our selling process. He took his time to explain everything, and really went above and beyond to make sure we were well-advised. He had great attention to detail, and is very personable — he even sent us cake pops for our birthdays! Highly recommend Craig, and I would use him again.

I cannot speak highly enough about the professionalism and value that the Eric Bramlett Residential Real Estate team provided me over the last few years. For some time I have leveraged their content to best understand the timing and patterns of the Austin area real estate market.

When I did decide to sell my property, Crystal could not have made the experience any smoother. At every step, she was able to provide the information and experience to guide me through a transaction that we rarely experience. Her knowledge of other companies in the area to help make the property ready was soo helpful. Her service, accessibility, and willingness to help is unmatched. I could recommend Crystal with the highest level of confidence.

Kasey Gilliam did a great job helping us sell our house – She really had a ton of expertise in the Austin market and also the overall selling/buying process. She was very helpful in walking us through each step of the selling process and negotiating with the buyers. She was always quick to respond to a text or email and made sure we stayed informed throughout the entire experience.

Chris Kirk helped us sell our house super fast, he was very professional and answered all of our questions throughout the entire process. I’m very happy with his service.

Jean is nothing short of amazing and we are so fortunate to have met her by chance a few years ago. Since we met she has always been so generous of her time, personable, friendly, and has always been a great resource for our many questions over the years! She was patient as we went back and forth over selling our house, but when we were finally ready, we knew we had to call her. She communicated with us daily and helped us better understand and feel comfortable with the entire process. Jean knows the market well and gave us an honest assessment of our home and analysis of the area. Thanks to this, Jean and her team set us up to be successful and we received an offer within a day! What can be a very stressful process, the selling experience was met with knowledge, understanding and humor. I truly cannot thank Jean enough and would refer anyone to work with her and her team!

I had never sold a house before, so I wasn’t sure what to expect. Tara McGuire and her team made it an easy to understand what was going to happen at any particular time and what was expected of me as a seller. I’ve already given Tara’s name to some folks in the neighborhood who may want to sell their house in the next few years and will continue to refer folks to her.

Bramlett Residential, and Elken Miller specifically, did a fantastic job selling our house quickly. From help with staging, pictures, posting the house on websites, and even some packing, Bramlett and Elken took the extra step to ensure our sale would be quick and effortless. I would absolutely recommend them to our friends!

Joe Gage and the Bramlett team helped us get our house ready to sell while we were traveling abroad and the house was leased. No small feat working and coordinating with our tenant/property manager and various service providers to install a new roof, paint exterior of the house, and make sundry repairs. Joe had the house listed within 3 weeks of our tenant’s departure and multiple offers were recieved the first weekend on the market. Fantastic communications and attention to details. Thank you, Joe!

Excellent service! Joe Gage and his team did an outstanding job from start to finish. They made it very easy on us. We/they listed our property in less than a month, and had multiple offers within 24 hours. Everyone involved in the process was professional, knowledgeable and super nice. I highly recommend Bramlett Residential. Thank you Joe!

Julie Stoakley was responsive, engaged, knowledgeable and had lots of references for the work we wanted to have done. The seller’s agent was incompetent and difficult to work with and we were so grateful to have Julie on our side. She helped us understand the risks of the issues that came up from the inspection and was very professional. We would highly recommend her!

Click Here to Read All Reviews