“Coming Soon” Real Estate Marketing

Building Demand to Encourage Multiple Offers

Most agents use Coming Soon Marketing ineffectively and many operate in a way that actually hurts their clients. If you want the highest sales price for your home, the worst thing a seller can do is to allow early showings. Many agents will allow early showings to their friends & co-workers, who will then bring an early offer. The problem with an early offer is that you don't know if other buyers could be interested, so you could miss out on competing offers.

Coming Soon & Listing Timeline

Monday/Tuesday

Pre-MLS Marketing Implementation
Professional Photographs

Wednesday

Facebook Marketing
Targeted Emails

Thursday

List on MLS!
Email Blasts to Buyers & Agents

Thursday-Sunday

Property Showings

Saturday/Sunday

Review Offers
Open Houses

This schedule is a guideline for general best practices. We will tailor your schedule to your specific priorities & situation.


Handling Multiple Offers

When we have received multiple offers or are certain that we will receive multiple offers, we will set a deadline for each buyer to submit their highest & best offer. We will follow these best practices:

  1. Set a deadline that allows a full weekend of showings.

    This ensures that all motivated buyers have had a chance to view the property. We generally recommend reviewing offers on Sunday evening or Monday morning.

  2. Notify parties of multiple offers only when that information is requested.

    Buyers will often choose not to view homes that already have offers. We want as many buyers as possible to view your property.

  3. Keep specific details of any offer confidential.

    If you allow buyers to bid against each other by small increments, you run a high risk that the winning buyer will terminate after they have "calmed down". Buy offering blindly, the buyers have a much higher likelihood of following through with their contract.

  4. Offer non-winning buyers the opportunity to submit a backup contract,

    which will increase your leverage with the winning buyer during the repairs negotiation.

Concentrating demand to a reasonable window of time gives you the highest chance of multiple offers on your property.

Are you looking for a great listing agent? Interview Us Today!

Call us at 512-883-5445 or Fill out the short form below

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Seller Resources

1500+ Client reviews!

Larette F.

As a first-time seller of my first home, I did not have any idea how to sell a house. My agent was Philip Myers and he held my hand in explaining all the process of getting the home ready for market.

As a first time seller, he had all the answers to questions I didn’t know to ask! Philip ran comps and helped us to determine the asking price, which was far more than we expected.

Philip provided us with a staging consultant for free that showed us where to place furniture and which pieces to remove to make the home more marketable. The photographer that Eric Bramlett uses for photos was phenomenal and he had so much to offer even down to which lighting produced the best results.

Throughout the entire sales process, Philip was professional and pro-active.  He made us feel like we were his only clients, which is tough in this busy market.  He was on top of all the details and negotiations and provided us with guidance I did not think was possible. All the pre-sales contract details up to the closing was painless.  I highly recommend this real estate professional to handle your buying or selling needs.

Travis May

Will and his team were absolutely amazing. Not only did they sell the house in 4 days (with the first offer coming within 48 hours), they were also incredibly pleasant to work with. We thought the most value came from Will providing a 2-hour consultation with a staging designer at no additional cost. We tried to incorporate all of the recommendations, as we thought they were fantastic, and the changes really paid off. I would recommend Will to anyone as he fully understands the market and what it takes to get top dollar for a house.

Meghan Short

My fiance and I recently sold our condo with Will Mackintosh as our agent, and we were so happy with his work during the whole process. He gave us great recommendations for professionals to help us get the place ready to sell, including carpet installation, painting, and tree removal. His team did a great job helping us stage the place and photograph it. Will was always so responsive, flexible, and informative about the various steps in the listing and selling process. Thanks Will!

Xenia Hennington

Lauren Yoder is a stellar broker at Bramlett. Our sale went very smoothly, quickly, and better than expected. We had a unique situation selling our short-term rental and Lauren was innovative, creative and enthusiastic. She went above and beyond what most real estate agents would normally do as she worked around our challenges and found a solution using social media that proved to be the best course of action for our situation. She has a wide range of knowledge and experience that has turned into wisdom which she readily shares with her clients. You would be very lucky to have her on your side.

Jesse Metzger

A true professional! Vivia is an absolute pleasure to work with. Within 48 hours of her listing our home we had 15 offers at or above asking price and were under contract within 72 hours. Her communication and follow-through is unmatched in my experience. Whether working with with the buyer’s agent, our lender, the seller’s agent, inspectors, contractors, etc., Vivia is always on task or a step ahead. Her knowledge and dedication to her work puts her among the elite in her profession. Vivia gave us peace of mind throughout what can often be a very challenging process. For that reason alone, you should give her a call!

David Hallidy

I can’t say enough good things about Vivia. She has helped me sell my house and make it as painless as possible. I fully recommend her to anyone looking to buy/sell a home.

Jane De Giacomo

It was an absolute pleasure to work with Vivia. But, most importantly she priced our house right. Further, she made realistic suggestions and found a fantastic stager, both of which helped to show the house in the best light possible. Vivia was very responsive and did everything she said she would. The marketing was exquisite and so professional. Our house sold so quickly that we decided instead to rent for a while. And, yes, Vivia helped us with that too! But, if we do end up buying in Austin, Vivia will be the first and last realtor I will use. If you want someone hard working and dedicated to you, Vivia is the realtor to choose!

Sally D.

When deciding to sell our house, I contacted Linda as she was a friend of mine and a realtor. Even if I hadn’t known her personally, I couldn’t have chosen a better agent to handle our home sale from start to finish! In our first phone conversation, she outlined this unfamiliar process and walked us through next steps to prepare our house for sale. We met her at the house to walk through it together, and she detailed action items for us to handle in preparing the house. Her careful eye for detail helped us see things we had not noticed, and she went out of her way to arrange for some things to be done that we didn’t have time to do ourselves, even hiring these contractors at her own expense (mulch and power washing, complete staging of the home to add visual appeal).

Always responsive and quick to answer our questions, Linda informed us of all documents we needed to prepare for the sale; everything was easy to review and sign digitally. She is also a certified CPA and advised us on best practices relating to tax and finance. As our liaison between the title company, potential buyer’s agents, and others, we fully trusted Linda to handle every detail with care. Bramlett Residential consistently studies trends in the housing market, and Linda helped us settle on an asking price that would bring in the most buyers while selling quickly in a competitive market. When our house went “live”, she posted signs, hosted open houses, and advertised our property on realtors’ social media to bring the most viewers.

At the close of the sale, Linda went over all offers with us in detail, helping us understand the pros and cons of each so that we could make an informed decision. She coordinated with the buyer’s agent to handle everything, including negotiations from the inspection. Linda went above and beyond, even readying a backup offer if the first one fell through for any reason (thus preventing the house from going back on the market and being viewed as less desirable).

We were excited to meet Linda once more at closing, where we thanked her for her careful attention in selling our home. We are thrilled it sold for a competitive price so quickly, and we highly recommend Linda Baddour to anyone looking to buy or sell a home in the greater Austin area!

LynDee Groves

Looking for a real estate agent that will impress you? Bailey Moran at Eric Bramlett Real Estate did just that. We contacted her to sell our home, and WOW she did an outstanding job. She is knowledgeable, kind, friendly and well-versed in the Austin market. Bailey did exactly what she said she would do, she is very communicative and was invested in us as her client. Our interest was her top priority. Contact Bailey if you are looking for a job well done!

Jared B.

We recently sold our home out of Lago Vista with Will Mackintosh as our realtor. As everyone’s situation is unique ours was no exception. We spoke with 4 plus other realtors throughout the Austin area and none of them wanted to list at our price we believed to be competitive. Will was pragmatic with his approach and agreed our price was aggressive but not impossible and he was excited to win over our listing. The whole Bramlet team helped greatly to ensure we put our best foot forward in the sale of our home. We ended up getting what we asked for and the transaction went smooth with no major issues. We are very impressed and happy with our experience and highly recommend Will and Bramlet Residential.

Christine Peck

It was so easy and great to work with Tara McGuire. She was helpful from the moment we began looking into the sale of our home with her incredible knowledge of the market. She was bullish on pricing, but not unrealistic and we got well over asking. We couldn’t be happier!

David A.

Tara McGuire helped us sell a truly unique property with a unique situation involving my elderly father. She took special care to take my dad’s needs into consideration, thoroughly screening and qualifying potential buyers as to not cause too much disruption to his daily schedule. She also did her homework to price our unique property and worked to get us the price we were looking for. She listened, offered frank counsel, and proved that her experience and skill were equal to the task. In the end, she negotiated hard for us and we had very successful outcome.