“Coming Soon” Real Estate Marketing

Building Demand to Encourage Multiple Offers

Most agents use Coming Soon Marketing ineffectively and many operate in a way that actually hurts their clients. If you want the highest sales price for your home, the worst thing a seller can do is to allow early showings. Many agents will allow early showings to their friends & co-workers, who will then bring an early offer. The problem with an early offer is that you don't know if other buyers could be interested, so you could miss out on competing offers.

Coming Soon & Listing Timeline

Monday/Tuesday

Pre-MLS Marketing Implementation
Professional Photographs

Wednesday

Facebook Marketing
Targeted Emails

Thursday

List on MLS!
Email Blasts to Buyers & Agents

Thursday-Sunday

Property Showings

Saturday/Sunday

Review Offers
Open Houses

This schedule is a guideline for general best practices. We will tailor your schedule to your specific priorities & situation.


Handling Multiple Offers

When we have received multiple offers or are certain that we will receive multiple offers, we will set a deadline for each buyer to submit their highest & best offer. We will follow these best practices:

  1. Set a deadline that allows a full weekend of showings.

    This ensures that all motivated buyers have had a chance to view the property. We generally recommend reviewing offers on Sunday evening or Monday morning.

  2. Notify parties of multiple offers only when that information is requested.

    Buyers will often choose not to view homes that already have offers. We want as many buyers as possible to view your property.

  3. Keep specific details of any offer confidential.

    If you allow buyers to bid against each other by small increments, you run a high risk that the winning buyer will terminate after they have "calmed down". Buy offering blindly, the buyers have a much higher likelihood of following through with their contract.

  4. Offer non-winning buyers the opportunity to submit a backup contract,

    which will increase your leverage with the winning buyer during the repairs negotiation.

Concentrating demand to a reasonable window of time gives you the highest chance of multiple offers on your property.

Are you looking for a great listing agent? Interview Us Today!

Call us at 512-883-5445 or Fill out the short form below

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Seller Resources

1200+ Client reviews!

Alanah Matos

Will was timely in his responses, professional, and extremely helpful. It’s clear he has a lot of knowledge and I relied on his professional opinion throughout the process. Everyone on the team had exceptional communication with me and they were patient, kind, and thorough. I have already recommended you to a few people and will continue to do so. Thank you so much for everything!

Alexander Mitchell

Will Mackintosh was an absolute godsend for us while selling our home in Austin. We were newer to the area and didn’t have a great feel on pricing, process, or things to watch out for. He and the Bramlett team made everything SO EASY, and saved us thousands in avoiding common pitfalls. Will was ultra-responsive and moved as fast as we needed him to. I could not recommend this team more.

Anna Brown

We recently sold our first home and we could not have done it without Will! He came prepared with comps and armed with information to start the process of selling our home. Within the week we had professional photos done and the house listed on every relevant website. He hosted an open house and within hours, our house was under contract. We had some unforeseen issues with the home that we were unaware of but Will came through in a big way and had our house under contact the same day of the first one falling through. He worked quickly and efficiently to make sure we had the best deal possible. We never felt pushed or rushed, just informed. Every step of the way Will was there to provide us with answers and reassure us when we needed it most. Choosing Will was an easy choice and if we are ever in the market for a home in Austin, we will contact Will in a heart beat! An easy 10/10 for us!

Dennis L.

Working with Tara McGuire was a great pleasure, from our first meeting through closing. She and her Team were always on top of what was happening throughout the process and always kept me informed along the way. Tara is very professional and very easy to work with. She coped with a difficult situation to bring the sale to an expeditious and and successful close. Whenever I had any questions about what was expected of me to assist with the sale, Tara always got back to me promptly. I highly recommend Tara, without any hesitation, for your real estate needs.

Art T.

Will Mackintosh is an outstanding agent! We recently sold our home and he made it as painless as possible. There were very few bumps in the road and he was very supportive when we requested a second opinion on the HVAC inspection.
Will was very responsive & supportive. He responded promptly to text, VM, and email. Since we were no longer living in the home and weren’t around to have repair work done to the house, Will went to the home when we had repair work done.
Will had a great understanding of the real estate market in our area and provided a good pricing strategy that helped sell our home in less than 45 days at 95% of our original asking price… typically homes in our sub division sit on the market for over 6 months.

Lester F.

Eric Bramlett of Bramlett Residential has probably ruined any future experience I may have selling or buying a piece of real estate with any other agent. I honestly don’t see how any agent will be able to compare with the service I received from Eric during my transaction. As the property involved in this sale is part of an estate that is in dependent administration, the sale required court approval at many steps during the process. Eric handled the additional headaches and holdups with professionalism and grace. He even went so far as to cover an unexpected cost out of his own pocket to keep the process moving along. In my little over half a century on this planet, seldom has any chore that I thought would be so bad turned out to be so pleasant and I honestly can say that it was mostly because of Eric’s performance. I would highly recommend Eric to anyone looking for assistance buying or sell a piece of real estate.

Jesse V.

We worked with KASEY GILLIAM to sell our home in NW Hills. She’s a rock-star. She really knows the area and is networked with other agents, giving us much more data to help us price our home. Comps are fine, but knowing comparable homes coming on the market in the coming weeks was also really important. She was patient and worked really hard for us. Plus, working for a firm like Bramlett Realty, she had a big team behind her to help whenever needed. Thank you!

Emily H.

Eric and his team are fantastic! We had a great experience working with them to sell our condo. They made the process easy and low stress. We also appreciated that Eric explained things to us and took time to answer our questions. We definitely recommend Eric and Bramlett Residential.

Derek J.

Tara McGuire and her team helped us with the sale of our home in the Westlake area in Austin. We could not be more satisfied with the advice, support, and guidance she provided us throughout the process. We greatly appreciated Tara’s professionalism, accessibility, honesty, and attention to detail. We are thrilled with the outcome and, simply put, it would not have been possible without her help.

S M.

I worked with Will Mackintosh to sell my north-Austin home, and it was a great experience. Will was patient when I had to delay listing due to my work situation, always professional and available. His counsel regarding repairs and upgrades were spot-on. He and his support staff (Alex and Rida) were very helpful with all the pre-listing work, and highly prepared. Communication was excellent throughout. The entire process went smoothly and beyond my expectations.
Overall, I could not have been more pleased with how well the transaction took place, and highly recommend Will and his team.

Carmen L.

Very profesional! Great teamwork! The house was sold after two days in the market. Thanks Tara!

Rodney F.

Carmen and I worked with Tara McGuire as a seller agent for the last 3 months. In all, we have had the pleasure of Ms. McGuire as our agent and can’t think of a better, more qualified real state agent to work with on residential homes.
Ms. McGuire demonstrated her commitment, strong professional business background and mutual respect attitude from start to end of this real state experience.