“Coming Soon” Real Estate Marketing

Building Demand to Encourage Multiple Offers

Most agents use Coming Soon Marketing ineffectively and many operate in a way that actually hurts their clients. If you want the highest sales price for your home, the worst thing a seller can do is to allow early showings. Many agents will allow early showings to their friends & co-workers, who will then bring an early offer. The problem with an early offer is that you don't know if other buyers could be interested, so you could miss out on competing offers.

Coming Soon & Listing Timeline

Monday/Tuesday

Pre-MLS Marketing Implementation
Professional Photographs

Wednesday

Facebook Marketing
Targeted Emails

Thursday

List on MLS!
Email Blasts to Buyers & Agents

Thursday-Sunday

Property Showings

Saturday/Sunday

Review Offers
Open Houses

This schedule is a guideline for general best practices. We will tailor your schedule to your specific priorities & situation.


Handling Multiple Offers

When we have received multiple offers or are certain that we will receive multiple offers, we will set a deadline for each buyer to submit their highest & best offer. We will follow these best practices:

  1. Set a deadline that allows a full weekend of showings.

    This ensures that all motivated buyers have had a chance to view the property. We generally recommend reviewing offers on Sunday evening or Monday morning.

  2. Notify parties of multiple offers only when that information is requested.

    Buyers will often choose not to view homes that already have offers. We want as many buyers as possible to view your property.

  3. Keep specific details of any offer confidential.

    If you allow buyers to bid against each other by small increments, you run a high risk that the winning buyer will terminate after they have "calmed down". By offering blindly, the buyers have a much higher likelihood of following through with their contract.

  4. Offer non-winning buyers the opportunity to submit a backup contract,

    which will increase your leverage with the winning buyer during the repairs negotiation.

Concentrating demand to a reasonable window of time gives you the highest chance of multiple offers on your property.

Are you looking for a great listing agent? Interview Us Today!

Call us at 512-883-5445 or Fill out the short form below

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Seller Resources

2100+ Client reviews!

It sold ! The pictures were outstanding, like a work of art. I am convinced their staging and pictures contributed to it selling. Will, our realtor, was highly knowledgeable and great to work with.

Yolanda was amazing and kept me on top every step of the way! She is a beautiful soul and made me feel good about my home transition and ensuring I received top dollar for the sale of my home! I highly recommend her.

I can’t sing Yolanda’s praises enough. She got my home sold for top dollar and zero hassle. She has a wide network of professionals in home repairs, so it was a breeze getting my home ready for potential buyers. She’s also done her research, so she was able to answer all my questions even if they didn’t relate to the job of a real estate agent specifically. Hands down Yolanda is the best realtor in Austin.

Craig McGuire was an incredible asset to us as we sold our Austin home! Have had many real estate transactions, but Craig helped us navigate an “interesting” market, was always available, and truly a problem-solver with a great work ethic. 10/10 would recommend him to anyone buying or selling!

Our realtor is Tyson Hombroek and our experience couldn’t have been better, he worked with us every step of the way and when it came time to complete our sale the entire staff at Bramlett was responsive and diligent in getting everything in place.

Initially it was frightening to think of building a new home when we lived 8 hours away in another state. However, that all changed when we began to work with Tara McGuire. She was fabulous! Tara was intimately involved in the entire process. When we were not able to travel to be onsite when decisions had to be made, Tara was more than happy to do so. I truly cannot say enough positive things about working with Tara and her team at Bramlett.

I was very grateful to Morgan that he did the research needed to properly price the condo at the price I needed. He was the fifth agent I spoke to, and the first to actually consider the specifics to the location and history.

Tara McGuire’s skilled team helped us navigate the often-complex logistics of prepping, listing and selling our home while moving cross-country to another state, and we couldn’t be happier: they were wonderful to work with, conscientious and professional from start to finish, with great insights about staging and prepping the house for sale. She handled the sale negotiations smoothly and found us a great buyer. And best of all, our house sold for more than the asking price with multiple offers, and a quick close! I highly recommend Tara and her team of professionals to anyone looking to sell or buy a home.

Will and his team did a wonderful job selling our house in Austin. They provided us with a designer and photographer in order to get our house ready for market. The team is very organized and walked us through everything we needed to do to get our house on the market. They were time efficient and we sold our house over asking In four days! They truly made the process of selling a home stress-free! Couldn’t ask for anything more.

Once more, I requested Vicki’s assistance in selling my home. With an initial walkthrough, she provided great guidance on how to prepare for the sale and furthermore, she provided a comprehensive assessment for potential buyers and an easy means to compare a multiple-offer situation. Her insight on the market was helpful to set ourselves up for this situation and end up with a great offer to walk away with!

We worked with Tara McGuire to sell property and she was fabulous. All of the parties involved lived in different states and she was able to make selling easy for all of us. She was knowledgeable about the current market to aid our decision about the sale of the property, and I highly recommend her for any of your real estate needs!

Kathryn was very knowledgeable of the market and professional. She was responsive and prompt in communication. Her input into discussions about the sale of my house was informative and helpful regarding decision making. Overall, it was great experience, and I would highly recommend Kathryn Strand for real estate needs.