“Coming Soon” Real Estate Marketing

Building Demand to Encourage Multiple Offers

Most agents use Coming Soon Marketing ineffectively and many operate in a way that actually hurts their clients. If you want the highest sales price for your home, the worst thing a seller can do is to allow early showings. Many agents will allow early showings to their friends & co-workers, who will then bring an early offer. The problem with an early offer is that you don't know if other buyers could be interested, so you could miss out on competing offers.

Coming Soon & Listing Timeline

Monday/Tuesday

Pre-MLS Marketing Implementation
Professional Photographs

Wednesday

Facebook Marketing
Targeted Emails

Thursday

List on MLS!
Email Blasts to Buyers & Agents

Thursday-Sunday

Property Showings

Saturday/Sunday

Review Offers
Open Houses

This schedule is a guideline for general best practices. We will tailor your schedule to your specific priorities & situation.


Handling Multiple Offers

When we have received multiple offers or are certain that we will receive multiple offers, we will set a deadline for each buyer to submit their highest & best offer. We will follow these best practices:

  1. Set a deadline that allows a full weekend of showings.

    This ensures that all motivated buyers have had a chance to view the property. We generally recommend reviewing offers on Sunday evening or Monday morning.

  2. Notify parties of multiple offers only when that information is requested.

    Buyers will often choose not to view homes that already have offers. We want as many buyers as possible to view your property.

  3. Keep specific details of any offer confidential.

    If you allow buyers to bid against each other by small increments, you run a high risk that the winning buyer will terminate after they have "calmed down". By offering blindly, the buyers have a much higher likelihood of following through with their contract.

  4. Offer non-winning buyers the opportunity to submit a backup contract,

    which will increase your leverage with the winning buyer during the repairs negotiation.

Concentrating demand to a reasonable window of time gives you the highest chance of multiple offers on your property.

Are you looking for a great listing agent? Interview Us Today!

Call us at 512-883-5445 or Fill out the short form below

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Seller Resources

2300+ Client reviews!

Crystal Hirst understands market conditions and how to position. She does her research well and helped us price our house to “SELL”. Indeed it sold much faster than our expectation, while multiple other units in the area, and in fact on the “same street”, still remain unsold. Ultimately Crystal brought us multiple interested buyers and we achieved higher than asking because of this multi-party interest that Crystal generated. We enjoyed our experience, her professionalism and excellent communication. We highly recommend Chrystal Hirst as your realtor.

Crystal Hirst understands market conditions and how to position. She does her research well and helped us price our house to “SELL”. Indeed it sold much faster than our expectation, while multiple other units in the area, and in fact on the “same street”, still remain unsold. Ultimately Crystal brought us multiple interested buyers and we achieved higher than asking because of this multi-party interest that Crystal generated. We enjoyed our experience, her professionalism and excellent communication. We highly recommend Chrystal Hirst as your realtor.

I have been thoroughly pleased with my experience with Bramlett Residential and my realtor Tyson Hombroek. Tyson provided outstanding service in helping me with the sale of my house. He is very professional and on top of the market. We stayed in constant communication and he was helpful in answering all my questions I had. This was a great experience. I highly recommend them.

Jeremy Vandermause was our realtor when we sold our Austin home in August 2022, and we could not have been happier with the entire process. This was the first time we had sold a home, and Jeremy and his team held our hand through each step. We felt totally at ease that no balls were being dropped. Since we had already purchased another home and moved out of state, this was a huge relief. Jeremy even stopped by our house to work out an issue with the painters we’d hired to prepare our house to sell. He went above and beyond!

We ended up getting and accepting a pre-market offer, and Jeremy went out of his way to make sure we were getting the absolute best price for our house. Jeremy is on top of every task, as well as being knowledgeable and tapped into the Austin market. Couldn’t have asked for a smoother experience!

I don’t do social media and I rarely give reviews. But after the world class service I received from my realtor, Kasey Gilliam, and her broker, Bramlett Residential Real Estate, I felt compelled to share my experience. I’ve learned that buying or selling a house can be a traumatic event, but it doesn’t have to be. Having experienced real estate trauma before I never imagined I’d feel so comfortable and so confident with an agent’s plan, process, and team. From our initial meeting through closing it was clear to my wife and I that Kasey knew our Northwest Hills neighborhood, understood the market, and followed a process which maximizes successful outcomes. She recommends the best day and time to list by season, by month, by day, by time. She uses the most comprehensive, current market data available to recommend a very narrow price range which is supported by recent comps, thus maximizing probability of a quick sale at or below appraised value. Kasey has a team of at least six individuals who support her logistically and administratively, allowing her to focus her attention and efforts where and when she needs to. Kasey’s broker, Eric Bramlett supports Kasey and her clients. One example is staging. Kasey and her broker paid for staging our house for up to 60 days. How many real estate agents/brokers take on this additional risk and put their money where their mouth is? Kasey follows a very detailed, specific process. She’s a CPA with lots of financial experience which compliments her real estate experience. Kasey made recommendations which I’ve never heard from another realtor which make sense. An example is her recommendation to get our house pre-inspected before we listed it on the market. At first I thought why would I as the seller want to pay for a buyer’s expense? I quickly understood; her goal is to reduce or eliminate as many friction points as possible between buyer and seller. We provided the buyer with our pre-inspection up front and set the conditions for mutual trust and limited negotiations. In some ways we were lucky to get a quick sale in a tight market. In other ways, Kasey maximized our chances for a successful outcome by setting the conditions for success. Thank you Kasey and the entire Bramlett team for helping us and our buyers achieve our goals without drama or trauma!

Linda Baddour is an amazing realtor. She helped us sale our duplex in Austin. She was very knowledgeable and very honest, even when it might not be what you want to hear. She was very responsive when we had questions and very prompt. Next time I need to sale property, I will defiantly look for Linda again!! Thank you!!!

I highly recommend Will Mackintosh and the Bramlett sales team! They use the latest technology to make your property visible to anyone looking to buy a house and they kept me updated with market interest!

This is the second time we’ve worked with Tara McGuire, and it not only met the extremely high standards she set the first time, but far exceeded them. Tara is hands down one of the best realtors we’ve ever worked with. She maintains consistent communication and is always available for any and all questions. She is very knowledgeable of the market and comes forward with a competitive, yet realistic approach to sell your home. She has an amazing team that sets you up for success and walks you through each step of the process. Our experience with her is one we will always remember, and she will forever be our go-to with any real estate needs. Thank you, Tara, for an unmatched experience, and for helping us get exactly what we needed in the journey to sell our home.

I had an excellent experience working with Jeremy and Bramlett Residential to sell my home! He was always super responsive and understanding of my needs. He explained everything I needed to know along the way about the selling process, and laid out choices clearly to help me understand my options. Jeremy was always respectful and made me confident that he would look out for my best interests. I highly recommend Jeremy and the Bramlett Residential team!

I had a wonderful experience with my Agent, Jeremy Vandermause, and all of the professionals at Bramlett Real Estate. Jeremy listened to what I was trying to accomplish and always had solid insights and advice. At the time I listed my home for sale, the market was dropping, and I was nervous as I already had a contract on another home in San Marcos. Jeremy developed a sound strategy and a backup plan to give me the best options possible.

I am so grateful I did not have to navigate this market on my own. Jeremy walked me through each phase of the process and was always thoughtful and willing to answer my questions. Jeremy’s strategy worked and I am happy to say I have moved to my new home and a lovely family moved into my former home. I could not have asked for more!

 

Elken Miller is an extremely knowledgeable, dedicated, and conscientious real estate agent who always puts her clients best interests first. Her guidance and direction was instrumental in helping me as I prepared to stage my home for sale! She provided me with invaluable advice on making repairs to increase the value of my house as well as tips for improving the decor to entice potential buyers. Her strong background in design and her creativity are abundantly clear in every aspect of her work. Elken is a true professional who puts her heart and soul into everything she does. I highly recommend her to handle all your real estate needs.

 

We’ve had the best experience working with Molly Parks. She was instrumental in selling our condo in South Austin last year before the market took a hit due to rising interest rates. I highly recommend her as a realtor. She’s very personable and knows the Austin market well.

 

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