“Coming Soon” Real Estate Marketing

Building Demand to Encourage Multiple Offers

Most agents use Coming Soon Marketing ineffectively and many operate in a way that actually hurts their clients. If you want the highest sales price for your home, the worst thing a seller can do is to allow early showings. Many agents will allow early showings to their friends & co-workers, who will then bring an early offer. The problem with an early offer is that you don't know if other buyers could be interested, so you could miss out on competing offers.

Coming Soon & Listing Timeline

Monday/Tuesday

Pre-MLS Marketing Implementation
Professional Photographs

Wednesday

Facebook Marketing
Targeted Emails

Thursday

List on MLS!
Email Blasts to Buyers & Agents

Thursday-Sunday

Property Showings

Saturday/Sunday

Review Offers
Open Houses

This schedule is a guideline for general best practices. We will tailor your schedule to your specific priorities & situation.


Handling Multiple Offers

When we have received multiple offers or are certain that we will receive multiple offers, we will set a deadline for each buyer to submit their highest & best offer. We will follow these best practices:

  1. Set a deadline that allows a full weekend of showings.

    This ensures that all motivated buyers have had a chance to view the property. We generally recommend reviewing offers on Sunday evening or Monday morning.

  2. Notify parties of multiple offers only when that information is requested.

    Buyers will often choose not to view homes that already have offers. We want as many buyers as possible to view your property.

  3. Keep specific details of any offer confidential.

    If you allow buyers to bid against each other by small increments, you run a high risk that the winning buyer will terminate after they have "calmed down". By offering blindly, the buyers have a much higher likelihood of following through with their contract.

  4. Offer non-winning buyers the opportunity to submit a backup contract,

    which will increase your leverage with the winning buyer during the repairs negotiation.

Concentrating demand to a reasonable window of time gives you the highest chance of multiple offers on your property.

Are you looking for a great listing agent? Interview Us Today!

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Seller Resources

1800+ Client reviews!

Herminia Silva

My husband and I sold our house in North Austin, Texas with the help and beautiful work of Kasey Gilliam and a team from Bramlett Residential Real Estate. We were thinking that the process of selling our house would be stressful and tedious, but was exciting every day. Up to date information was giving from the agency each time a house was listed in our area, and helped us to determined the most competitive price for our house with great results. They helped us in every stage of the process, from making our house attractive for a good price for listing it, to maintaining it in good shape, to until the closing process. We are so satisfied that we recommend their services.

Rachel Drew

Kasey Gilliam with Eric Bramlett Residential successfully guided us through the house selling process from the very start when we were planning to sell, through deciding what improvements to make, taking photographs, listing, and closing. From the very beginning of our conversation, we knew we’d scored a pro who we could trust to give us solid advice and keep us on track, and that is exactly how it went down. She kept us apprised of the market with just the right amount of email updates. She was willing to work with our timeline, even when it changed a bit, and kept all the details managed and smooth, so that we didn’t need to. I would recommend her without hesitation to anyone looking to sell.

Kimberly Roberts

We met with several realtors before choosing Crystal Hirst to sell our house. It was the best decision we’ve made. She is extremely knowledgeable and motivated to making the process as smooth as possible. Crystal pays attention to details and makes sure everything is taken care of.

George Castle

Will Mackintosh sold my Rosedale house this Spring and did a great job. He kept me informed and involved at each stage of the process (marketing, staging, pricing, and closing). The whole sequence of events was smooth and painless. He and his team were very professional and easy to work with.

John Thomason

Kasey Gilliam provided a delightful and professional experience throughout the probate, listing and selling of my late sisters property. I highly recommend her to anyone in the Austin area!

Minnie Tanglao Ott

Craig McGuire and the Bramlett Real Estate team did a fantastic job in selling our Austin home. We were in California but Craig took care of beautifully staging the house and everything that was needed to get it ready for sale, including the installation of a new refrigerator. Craig moved fast and the house sold in a few days for $100k+ over the listing price. Craig made sure that the process went smoothly and he effectively collaborated with the buyers until we closed. Having Craig as a trusted realtor made us feel safe about selling our house remotely. I highly recommend Craig and the Bramlett Real Estate team — their methodology works and they delivered superbly above expectations!a

Maxine Goodson

Bramlett Residential did an excellent job helping us sell our home. Our agent was Will Mackintosh. His team did an outstanding job. They were professional and kept us informed during the entire process. The best thing was he had list of trusted vendors that could take care of the minor repairs that needed to be done. They were always available to answer any question we had. We would definitely use them again if the need arises.

C.M. Barnes

Our research led us to Bramlett Realty and to their agent, Will Macintosh. Our family was not disappointed with the results. Will and Bramlett Residential informed us every step of the way as the sale progressed, alleviating much of the stress that goes along with selling and relocating. We highly recommend.

Mallorie Mach

Our realtor Will Mackintosh was fantastic. He went above and beyond to make sure our home selling process was seamless. He knows the Austin market well and served as a great guide for us throughout the entire process. I highly recommend working with Will.

Kim Rogers

Simon Vand is a very personable and professional realtor. Since my dad was a realtor for almost 35 years, I had high expectations for what I wanted in a realtor and Simon certainly exceeded them. He communicated with me well and gave me good advice on the sale of my dad’s condo. This sale was really successful because of his help and expertise.

Larry Edmondson

Christopher Kirk was upfront and realistic about the value of my home. Didn’t make me feel pressured into selling until we found the right buyer. Always there when I needed him and went out of his way to help settle a reno contractor dispute.

troy McCreery

Tyson was fantastic to work with. He made selling our first house easy. He checked in on us throughout the selling process making sure all of our questions were answered. Tyson is easy to work with and a very down to earth guy, it was like working with someone we have known forever. If you’re looking for an awesome realtor, look no further.