“Coming Soon” Real Estate Marketing

Building Demand to Encourage Multiple Offers

Most agents use Coming Soon Marketing ineffectively and many operate in a way that actually hurts their clients. If you want the highest sales price for your home, the worst thing a seller can do is to allow early showings. Many agents will allow early showings to their friends & co-workers, who will then bring an early offer. The problem with an early offer is that you don't know if other buyers could be interested, so you could miss out on competing offers.

Coming Soon & Listing Timeline

Monday/Tuesday

Pre-MLS Marketing Implementation
Professional Photographs

Wednesday

Facebook Marketing
Targeted Emails

Thursday

List on MLS!
Email Blasts to Buyers & Agents

Thursday-Sunday

Property Showings

Saturday/Sunday

Review Offers
Open Houses

This schedule is a guideline for general best practices. We will tailor your schedule to your specific priorities & situation.


Handling Multiple Offers

When we have received multiple offers or are certain that we will receive multiple offers, we will set a deadline for each buyer to submit their highest & best offer. We will follow these best practices:

  1. Set a deadline that allows a full weekend of showings.

    This ensures that all motivated buyers have had a chance to view the property. We generally recommend reviewing offers on Sunday evening or Monday morning.

  2. Notify parties of multiple offers only when that information is requested.

    Buyers will often choose not to view homes that already have offers. We want as many buyers as possible to view your property.

  3. Keep specific details of any offer confidential.

    If you allow buyers to bid against each other by small increments, you run a high risk that the winning buyer will terminate after they have "calmed down". By offering blindly, the buyers have a much higher likelihood of following through with their contract.

  4. Offer non-winning buyers the opportunity to submit a backup contract,

    which will increase your leverage with the winning buyer during the repairs negotiation.

Concentrating demand to a reasonable window of time gives you the highest chance of multiple offers on your property.

Are you looking for a great listing agent? Interview Us Today!

Call us at 512-883-5445 or Fill out the short form below

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Seller Resources

2300+ Client reviews!

It was a great pleasure working with Tara and her team. I live out of town and told Tara that I would be in Austin on a Sunday. Without hesitation, she scheduled to meet me at my convenience time. I appreciate that since Sunday is her family time, and not business time. Through out our meeting, she thoroughly walked me through with well prepared information, was patient with all my questions, suggested and advised me on what should be done and what would be best. She didn’t once try to “close” me for my listing. Like all professions out there, there would be a “newbie”, a pro, and a pro who cares. Tara is that, the pro who cares, and she demonstrated that throughout the whole listing duration. We sold our house. She thanked me for the listing, but I owed her a bigger thank you. Thank you, Tara and your team for caring

We were extremely fortunate to find Craig through Bramlett Residential Real Estate and after our first meeting we know Craig would be our realtor to sell our home. Craig know the Allandale neighborhood and the area around Shoal Creek Blvd. Craig is knowledgeable, professional and driven. He thoroughly explained the sale process so we understood what to expect with showings, open house, etc. Through out the process Craig was responsive, no matter the time or day. We would recommend Craig to anyone seeking a professional and knowledgeable realtor who can get things done.

Meaghan M. Was by far the most patient agent I’ve had the pleasure of working with. I am a DIFFICULT client to work with and she was nothing short of amazing. I felt she was realistic in helping me to sell a property during a time that the market was NOT in my favor. It was stressful but she was there every step of the way to answer all of my questions and concerns I expressed. She made the process easy and I intend on using her again as my agent in the near future, you should too!!!!

Becky recently assisted with the sell of our home. I truly can’t thank Becky enough for her guidance and patience with us. Becky was full of great knowledge and such a wonderful realtor. Thank you!!

Jean was outstanding in her guidance with the sell of our property. Extremely knowledgeable, responsive, patient, detailed and provided tremendous guidance & counsel towards the overall selling/buying process. There wasn’t a detail that did not get missed on her radar and was attentive to keep us calibrated throughout the process – we’re super glad she was on top of it all!! Amongst her other fascinating Realtor qualities, she’s a super individual and enjoys general convo’s – as it allows her to get to know her clients. Would highly highly recommend Jean for your next property buying or selling ventures.

We had the pleasure of working with Jeremy Vandermause as our realtor for selling our home in Round Rock. Jeremy’s professionalism, responsiveness, and dedication made the entire process smooth and hassle-free, despite being based in California.

He was always readily available to address our questions and concerns promptly, even with the physical distance between us. His ability to manage all the necessary tasks remotely was truly remarkable and gave us great peace of mind throughout the selling process. He guided us through each step of the way, ensuring we understood all our options and making well-informed decisions. His attention to detail and commitment to excellence were evident in every aspect of his work.

I cannot recommend Jeremy Vandermause enough for anyone seeking a reliable and trustworthy realtor.

Abby was great to work with. In my experience listing agents often seem to disappear after they have the listing. Abby worked tirelessly to help us get the house sold in a difficult market. Abby remained in contact, offered great advice that helped us market the home and skillfully walked us through closing with a buyer who continued to attempt to negotiate up until the day of closing. Abby is an Austin native who knows the market and the city well, and she’s a really nice person.

Annette is amazing! She helped sell our home in North Loop, and we had an offer within the first week. Without her, we would have priced our home too low. She is super responsive, knowledgeable, and patient! I don’t even know how many times I texted her with random questions. My husband and I were continually impressed with her every step of the way. We left Austin, but if we come back, we will for sure use her! Highly recommend!

Annette was a wonderful resource when I sold my home. A fantastic communicator, she kept me engaged along every step of the path, and she always answered my questions with speed and expertise. She’s deeply knowledgeable about the Austin market and put my best interests first. With the complexity of the current market, Annette does an excellent job of bringing calm and focus to the task. 100% recommend!

Anna Uliassi is one of the best in the business. Her experience, professionalism and knowledge were invaluable. She was on top of everything from beginning to closing, always available & quick to address anything that came up. She gave great advice about staging and little fixes to make my property stand out. She has a great rapport with other agents which is invaluable in the negotiation process. I would highly recommend her to anyone as a Buyer or Seller agent.

Molly Parks did an amazing job selling our house very quickly under a very tight timeframe. She went above and beyond to help us get ready to list our home. I trust her judgment 100% when it comes to any and all real estate decisions.

This was our first time selling a home and Tyson was incredibly patient with every single question we had about how things were done. Trust me, we had A LOT of questions. He gave us sound input and information to make educated decisions, but at the end of the day it was just that: OUR DECISION. Tyson let us make the calls on pricing, price-cuts, staging, etc. I can’t speak highly enough about Tyson. As friendly as he is, he lived up to his promise of being “a bulldog in negotiations”! He did not accept anything less than what he would’ve accepted for his own home. I truly believe that. There were several times he told agents and unrepresented buyers alike “no” and that their offers were unrealistic or “no, my clients will not entertain that”. Loved it!

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