“Coming Soon” Real Estate Marketing

Building Demand to Encourage Multiple Offers

Most agents use Coming Soon Marketing ineffectively and many operate in a way that actually hurts their clients. If you want the highest sales price for your home, the worst thing a seller can do is to allow early showings. Many agents will allow early showings to their friends & co-workers, who will then bring an early offer. The problem with an early offer is that you don't know if other buyers could be interested, so you could miss out on competing offers.

Coming Soon & Listing Timeline

Monday/Tuesday

Pre-MLS Marketing Implementation
Professional Photographs

Wednesday

Facebook Marketing
Targeted Emails

Thursday

List on MLS!
Email Blasts to Buyers & Agents

Thursday-Sunday

Property Showings

Saturday/Sunday

Review Offers
Open Houses

This schedule is a guideline for general best practices. We will tailor your schedule to your specific priorities & situation.


Handling Multiple Offers

When we have received multiple offers or are certain that we will receive multiple offers, we will set a deadline for each buyer to submit their highest & best offer. We will follow these best practices:

  1. Set a deadline that allows a full weekend of showings.

    This ensures that all motivated buyers have had a chance to view the property. We generally recommend reviewing offers on Sunday evening or Monday morning.

  2. Notify parties of multiple offers only when that information is requested.

    Buyers will often choose not to view homes that already have offers. We want as many buyers as possible to view your property.

  3. Keep specific details of any offer confidential.

    If you allow buyers to bid against each other by small increments, you run a high risk that the winning buyer will terminate after they have "calmed down". By offering blindly, the buyers have a much higher likelihood of following through with their contract.

  4. Offer non-winning buyers the opportunity to submit a backup contract,

    which will increase your leverage with the winning buyer during the repairs negotiation.

Concentrating demand to a reasonable window of time gives you the highest chance of multiple offers on your property.

Are you looking for a great listing agent? Interview Us Today!

Call us at 512-883-5445 or Fill out the short form below

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2300+ Client reviews!

We worked with Elizabeth Michael for over a year to prepare our home for sale. She was kind and patient, but most of all she was very knowledgeable and thorough. It’s a long and at times arduous process preparing a home to list, but with her help we were able to optimize the space with staging and address the minor concerns that came up in our pre-listing inspection. I highly recommend her for your next sale or home purchase!

Meaghan Marks was not only my realtor, but my biggest advocate and support while selling 2 of my homes at the same time. I had never sold a house before, so having a realtor that held my hand was very important to me. There were struggles with the buyers, and she walked me through all the lingo and curveballs along the way, allowing me to ultimately make the best decisions for ME and my situation. Throughout the process, Meaghan not only was patient and professional, but she was kind and fun to be around, making the stressful seem seamless. If you want a friend who has your back and helps you navigate buying or selling a home, Meaghan is your girl!

Selling our house with Bramlett Residential was a great experience. Our realtor, Craig, was not only patient and thoughtful but also an expert in our neighborhood. Throughout the process, he served as our advocate, ensuring we felt confident and supported every step of the way. Craig was a true professional, prioritizing our needs and concerns. He and the team took a lot of the stress out of the process.. I wholeheartedly recommend Bramlett Residential to anyone looking to buy or sell a home.

Zoe recently helped us sell our home in Bear Creek Crossing. Our sale was tricky due to having already relocated out of state but Zoe was incredible through the process. She was by our side from start to finish. Zoe is knowledgeable, responsive, and honest. She was able to set up realistic expectations and kept in consistent contact to keep us up to date. Zoe was truly a champion for us. We couldn’t be more grateful for having had her in our corner.

Rob Gordon from Bramlett Residential is fantastic! I truly believe we would not have sold our home as quickly or for as good of a price if it hadn’t been for Rob. He really understands real estate and is extremely good at what he does. This was our first experience selling a house and Rob patiently walked us through every step of the process. He took time to explain the market, his strategy, and all the paperwork. When it came time to negotiate he went to bat for us. He happily answered all of our questions and actively coached us through to signing day. We could not be more pleased with our experience. We highly recommend Rob.

Great experience with Will and his team. They made selling really easy. I appreciate the professionalism and knowledge that they gave me n selling the house.

We recently had Rob Gordon’s help selling our house. The only advice anyone could give us about selling a house was “make sure you get a really good relator.” Rob was everything we were hoping for and more. From the first phone call it was clear we were working with an industry expert and a wonderful human. During the whole process he was clear in his communication, flexible with our timeline and schedule, and handled everything seamlessly.

We listed our house the same weekend that many others hit the market and Rob helped make our house stand out. He had a designer come to help stage and a professional photographer to capture the best photos for the listing. We had 3 offers in 6 days and one for over asking price!! Some other homes that listed at the same time are still sitting on the market weeks later.

He kept us well informed throughout the process and advocated for our best interests the whole way along. Wouldn’t recommend anyone else here in Austin! Our only complaint is that we can’t take him with us to help us buy our new house that is out of the state!!

Jean Holm, who works for Bramlett Realty, is the best realtor I have ever worked with. I have had twelve real estate transactions over the last 50 + years. Jean was far and away, head and shoulders over anyone else I have dealt with. She is an expert and knowing the market and the neighborhood. She gave me great advice and all the information I asked for, and I asked for a lot. Her response time to my calls and texts was beyond anything I would have expected. I initially called her about listing my house when Austin prices were at their peak. Packing up for staging took me months, my issue, and consequently I missed the window for a big sale. But I was determined to move and Jean helped me understand the changes occuring in the market and the best approach for my situation. She spent an incredible amount of time with me. Always cheerful, helpful, dependable, extremely knowledgeable, I rate my experience with Jean and Bramlett Realty a 10+. I am a very happy customer.

Joe was great in all aspects of inspecting, pricing and selling our house. We had two offers in two weeks and closed within a month of the listing. Highly recommend using both Joe and Bramlett Residential Real Estate as we’ll be doing with another property sale soon.

Joe’s input regarding preparing the property for sale was spot on and very successful. Great job!

I cannot speak highly enough about the outstanding service we received from Kasey Gilliam and Kim Jowers with Bramlett Residential Real Estate during the recent sale of our home. They are a fantastic team! From our initial consultation to the successful closing, Kasey proved to be an invaluable asset, guiding us through every step of the process with expertise and professionalism. Kasey demonstrated an in-depth understanding of the local market dynamics and economic headwinds. Throughout the entire process, Kasey was proactive, communicative, and always available to address any questions or concerns we had. She provided regular updates and feedback that kept us informed and reassured, making the selling experience remarkably smooth. I wholeheartedly recommend Kasey to anyone looking for a top-notch real estate agent who truly prioritizes her clients’ needs!

Tara McGuire recently sold our house in Circle C and did an amazing job. She is so easy to work with, knowledgable, and responsive. I believe she got us top $$. Highly recommend working with Tara and her team at Bramlett! Their service was all inclusive with staging, marketing, etc. No nickel and diming. Just great service.

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