“Coming Soon” Real Estate Marketing

Building Demand to Encourage Multiple Offers

Most agents use Coming Soon Marketing ineffectively and many operate in a way that actually hurts their clients. If you want the highest sales price for your home, the worst thing a seller can do is to allow early showings. Many agents will allow early showings to their friends & co-workers, who will then bring an early offer. The problem with an early offer is that you don't know if other buyers could be interested, so you could miss out on competing offers.

Coming Soon & Listing Timeline

Monday/Tuesday

Pre-MLS Marketing Implementation
Professional Photographs

Wednesday

Facebook Marketing
Targeted Emails

Thursday

List on MLS!
Email Blasts to Buyers & Agents

Thursday-Sunday

Property Showings

Saturday/Sunday

Review Offers
Open Houses

This schedule is a guideline for general best practices. We will tailor your schedule to your specific priorities & situation.


Handling Multiple Offers

When we have received multiple offers or are certain that we will receive multiple offers, we will set a deadline for each buyer to submit their highest & best offer. We will follow these best practices:

  1. Set a deadline that allows a full weekend of showings.

    This ensures that all motivated buyers have had a chance to view the property. We generally recommend reviewing offers on Sunday evening or Monday morning.

  2. Notify parties of multiple offers only when that information is requested.

    Buyers will often choose not to view homes that already have offers. We want as many buyers as possible to view your property.

  3. Keep specific details of any offer confidential.

    If you allow buyers to bid against each other by small increments, you run a high risk that the winning buyer will terminate after they have "calmed down". Buy offering blindly, the buyers have a much higher likelihood of following through with their contract.

  4. Offer non-winning buyers the opportunity to submit a backup contract,

    which will increase your leverage with the winning buyer during the repairs negotiation.

Concentrating demand to a reasonable window of time gives you the highest chance of multiple offers on your property.

Are you looking for a great listing agent? Interview Us Today!

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Seller Resources

1200+ Client reviews!

Christine P.

Tara McGuire at Bramlett is great! She is incredibly knowledgeable, responsive and got us well over our asking. We would highly recommend her!

Amanda R.

We recently had the pleasure of working with Will Mackintosh and his team from Bramlett Residential. Will and his team made us feel comfortable to ask any and all questions that come with selling a home. What we loved most about working with them was the quick response time, whether it was through email, text or phone call, we were never disappointed. We also like the attention to detail that was provided to us throughout the process. We knew exactly when & what needed to be done on our end and it made working with them a breeze! If you are in the Austin area and looking to buy or sell your home, we highly recommend Will, Felix, and Brianna at Bramlett Residential.

Kyle Harris

Tara was great to work with. To be honest, the entire team was really on top of things and Tara made the whole process seamless. It really felt like a whole team was supporting us and let us focus on other things outside of the immediacy of selling the house. The transaction was great. Tara made good recommendations on the areas to focus on where to concede. Tara was great about being very upfront in regards to her expertise when we were unsure of certain things but would still make it clear the decision was ours. She was really helpful in helping us weigh out the decisions we made and the potential outcomes from those choices.

All in all, it was a really solid experience and an upgrade from our previous realtor. I will happily use Bramlett again.

Wendy F.

Bailey and the team were great. I was able to put my house on the market and sell it quickly. Will be using her again for purchase in the future.

Reuben A.

Will was a true professional and helped shepherd the listing and sale of my condo to a successful close. He was very attentive and super available. I would recommend his services to both a buyer or a seller. Cheers!

Taira H.

We sold our home recently with Tara McGuire. She was an absolute amazing realtor along with the whole supporting team. She kept us updated at every stage and answered all one billion questions we had. She organized a stager, photographer, awesome marketing, and was quick with communication in any format. The end result was a very quick sale with a higher profit margin than we had anticipated. It was a complete pleasure to work with her and definitely will be using her and the team again in the future.

Daniel B.

We recently sold our home in Buda, and we’ve sold homes before. Kasey Gilliam was our agent and she was absolutely fabulous to work with. She was energetic, excited to represent us, and very knowledgeable about the market. She immediately scheduled a professional stager and photographer. They were great and we had excellent photos. Kasey helped us set a reasonable price in line with the market. In 4 days we had 4 offers and sold above asking. Kasey helped us at every step. I highly recommend Bramlett and Kasey Gilliam

Richard Phillips

We just sold our house. We received six offers over our listing price in the first five days of listing. Our home sold for the highest price ever on our block. There is only reason that we were able to do that and that is “Tara McGuire” at Bramlett Realty. Tara is the most amazing person. She is so knowledgeable, so detailed, and ever so professional. Tara was with us every step of the way! If we had a question or concern she got back to us immediately. We recommend Tara a thousand percent. She not only maximized the sales price of our home, but she was also an absolute joy to work with. Rich & Karen Phillips Circle C Ranch Austin, TX

Lynda S.

Will MacKintosh was such a pleasure to work with! He was always available when I had questions, returned calls immediately and explained everything that was going on. I had a duplex with renters in both units and he was great about working with them to show the property, etc, so that I didn’t have to be there. He listened and understood what I wanted and worked to make that happen. I highly recommend him.

Krystal Tristan

When I determined I was selling a home during covid I was obviously nervous since it would be a new experience for everyone. I worked with Simon Vand as my realtor and found him to be flexible, understanding and when we didn’t know how certain updated processes would impact our ability to close he jumped into action to find out. I appreciate how responsive he was as home selling can be so stressful and waiting for someone to get back to you with critical info is the worst! I highly recommend working with him during covid and beyond as my experience was awesome and easy!

Alanah Matos

This was my first time selling a home so I was nervous about picking the right realtor. I stumbled across Bramlett Residential through some google searches and I am so thankful that I did. Will Mackintosh was my realtor and he was so great to work with. Because of Covid, everything was done virtually and it was really easy. Will was very responsive, patient, and kind. The entire team was great to work with. They were thorough, answered all my questions, and sent me all the “action items” that I needed to complete with plenty of lead time so that I never felt rushed. They explained everything so that I knew exactly what was happening and what was expected of me. When it came to negotiating with the buyers, Will provided his guidance and expert opinion which I listened to without hesitation. Overall, I couldn’t be happier and I’ve already recommended Will to a few friends!

Alexander Mitchell

Will Mackintosh was an absolute godsend for us while selling our home in Austin. We were newer to the area and didn’t have a great feel on pricing, process, or things to watch out for. He and the Bramlett team made everything SO EASY, and saved us thousands in avoiding common pitfalls. Will was ultra-responsive and moved as fast as we needed him to. I could not recommend this team more.