Intelligent Real Estate Pricing Strategy

Going Beyond the CMA

Most agents simply run a Comparative Market Analysis (CMA) and base their list price recommendation solely on this data. While we do strongly take into account CMA data, we go beyond the CMA and take into account market conditions and seasonality. This allows us to determine whether we should price the property with current comparable data or at a higher/lower price. Our Intelligent Pricing Strategy takes into account the following:
  1. Comparative Market Analysis

    How much have similar properties in the same/similar neighborhood recently sold for? What asking prices are comparable properties currently listed at that are both active & under contract? By taking this information into account, we find a price range for your property. Click Here to Learn More
  2. Market Conditions

    After we know the price range for your property, we look at your specific market conditions. We determine the absorption rate in your market, how many months of inventory are currently on the market, & what the average time is to sell. This information tells us whether we should price on the high/low side of the comparable sold properties, or if we should price the property with the sold comps. Click Here to Learn More
  3. Market Seasonality

    We take into account where you are in the selling season. Is the market currently hot or cold? Is it heating up or cooling down? When the market is heating up, we want to price the property on the high side (or above) the sold comps. During peak season, we gravitate towards the most recently sold comparables and price the property with those comps. When the market is slowing down, you want to price your property with or below the most recently sold comparables. Click Here to Learn More
  4. Priorities & Expectations

    When market conditions & seasonality are optimal, we can price the property on the high side (or higher) than the comparables & you can still expect to sell quickly. However, when we have a less than ideal market or when selling during the off season, we will want to take into account your priorities & expectations. Do you need to sell the property quickly or do you care more about getting the highest price possible? These are often competing interests & we need to price the property according to your situation.
By taking into account more than simple CMA data, we are able to price your property competitively, help you get the most your property, & set reasonable expectations prior to listing.

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1200+ Client reviews!

Christine P.

Tara McGuire at Bramlett is great! She is incredibly knowledgeable, responsive and got us well over our asking. We would highly recommend her!

Amanda R.

We recently had the pleasure of working with Will Mackintosh and his team from Bramlett Residential. Will and his team made us feel comfortable to ask any and all questions that come with selling a home. What we loved most about working with them was the quick response time, whether it was through email, text or phone call, we were never disappointed. We also like the attention to detail that was provided to us throughout the process. We knew exactly when & what needed to be done on our end and it made working with them a breeze! If you are in the Austin area and looking to buy or sell your home, we highly recommend Will, Felix, and Brianna at Bramlett Residential.

Kyle Harris

Tara was great to work with. To be honest, the entire team was really on top of things and Tara made the whole process seamless. It really felt like a whole team was supporting us and let us focus on other things outside of the immediacy of selling the house. The transaction was great. Tara made good recommendations on the areas to focus on where to concede. Tara was great about being very upfront in regards to her expertise when we were unsure of certain things but would still make it clear the decision was ours. She was really helpful in helping us weigh out the decisions we made and the potential outcomes from those choices.

All in all, it was a really solid experience and an upgrade from our previous realtor. I will happily use Bramlett again.

Wendy F.

Bailey and the team were great. I was able to put my house on the market and sell it quickly. Will be using her again for purchase in the future.

Reuben A.

Will was a true professional and helped shepherd the listing and sale of my condo to a successful close. He was very attentive and super available. I would recommend his services to both a buyer or a seller. Cheers!

Taira H.

We sold our home recently with Tara McGuire. She was an absolute amazing realtor along with the whole supporting team. She kept us updated at every stage and answered all one billion questions we had. She organized a stager, photographer, awesome marketing, and was quick with communication in any format. The end result was a very quick sale with a higher profit margin than we had anticipated. It was a complete pleasure to work with her and definitely will be using her and the team again in the future.

Daniel B.

We recently sold our home in Buda, and we’ve sold homes before. Kasey Gilliam was our agent and she was absolutely fabulous to work with. She was energetic, excited to represent us, and very knowledgeable about the market. She immediately scheduled a professional stager and photographer. They were great and we had excellent photos. Kasey helped us set a reasonable price in line with the market. In 4 days we had 4 offers and sold above asking. Kasey helped us at every step. I highly recommend Bramlett and Kasey Gilliam

Richard Phillips

We just sold our house. We received six offers over our listing price in the first five days of listing. Our home sold for the highest price ever on our block. There is only reason that we were able to do that and that is “Tara McGuire” at Bramlett Realty. Tara is the most amazing person. She is so knowledgeable, so detailed, and ever so professional. Tara was with us every step of the way! If we had a question or concern she got back to us immediately. We recommend Tara a thousand percent. She not only maximized the sales price of our home, but she was also an absolute joy to work with. Rich & Karen Phillips Circle C Ranch Austin, TX

Lynda S.

Will MacKintosh was such a pleasure to work with! He was always available when I had questions, returned calls immediately and explained everything that was going on. I had a duplex with renters in both units and he was great about working with them to show the property, etc, so that I didn’t have to be there. He listened and understood what I wanted and worked to make that happen. I highly recommend him.

Krystal Tristan

When I determined I was selling a home during covid I was obviously nervous since it would be a new experience for everyone. I worked with Simon Vand as my realtor and found him to be flexible, understanding and when we didn’t know how certain updated processes would impact our ability to close he jumped into action to find out. I appreciate how responsive he was as home selling can be so stressful and waiting for someone to get back to you with critical info is the worst! I highly recommend working with him during covid and beyond as my experience was awesome and easy!

Alanah Matos

This was my first time selling a home so I was nervous about picking the right realtor. I stumbled across Bramlett Residential through some google searches and I am so thankful that I did. Will Mackintosh was my realtor and he was so great to work with. Because of Covid, everything was done virtually and it was really easy. Will was very responsive, patient, and kind. The entire team was great to work with. They were thorough, answered all my questions, and sent me all the “action items” that I needed to complete with plenty of lead time so that I never felt rushed. They explained everything so that I knew exactly what was happening and what was expected of me. When it came to negotiating with the buyers, Will provided his guidance and expert opinion which I listened to without hesitation. Overall, I couldn’t be happier and I’ve already recommended Will to a few friends!

Alexander Mitchell

Will Mackintosh was an absolute godsend for us while selling our home in Austin. We were newer to the area and didn’t have a great feel on pricing, process, or things to watch out for. He and the Bramlett team made everything SO EASY, and saved us thousands in avoiding common pitfalls. Will was ultra-responsive and moved as fast as we needed him to. I could not recommend this team more.