Intelligent Real Estate Pricing Strategy

Going Beyond the CMA

Most agents simply run a Comparative Market Analysis (CMA) and base their list price recommendation solely on this data. While we do strongly take into account CMA data, we go beyond the CMA and take into account market conditions and seasonality. This allows us to determine whether we should price the property with current comparable data or at a higher/lower price. Our Intelligent Pricing Strategy takes into account the following:
  1. Comparative Market Analysis

    How much have similar properties in the same/similar neighborhood recently sold for? What asking prices are comparable properties currently listed at that are both active & under contract? By taking this information into account, we find a price range for your property. Click Here to Learn More
  2. Market Conditions

    After we know the price range for your property, we look at your specific market conditions. We determine the absorption rate in your market, how many months of inventory are currently on the market, & what the average time is to sell. This information tells us whether we should price on the high/low side of the comparable sold properties, or if we should price the property with the sold comps. Click Here to Learn More
  3. Market Seasonality

    We take into account where you are in the selling season. Is the market currently hot or cold? Is it heating up or cooling down? When the market is heating up, we want to price the property on the high side (or above) the sold comps. During peak season, we gravitate towards the most recently sold comparables and price the property with those comps. When the market is slowing down, you want to price your property with or below the most recently sold comparables. Click Here to Learn More
  4. Priorities & Expectations

    When market conditions & seasonality are optimal, we can price the property on the high side (or higher) than the comparables & you can still expect to sell quickly. However, when we have a less than ideal market or when selling during the off season, we will want to take into account your priorities & expectations. Do you need to sell the property quickly or do you care more about getting the highest price possible? These are often competing interests & we need to price the property according to your situation.
By taking into account more than simple CMA data, we are able to price your property competitively, help you get the most your property, & set reasonable expectations prior to listing.

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1800+ Client reviews!

Eric K.

Once more, I requested Vicki’s assistance in selling my home. With an initial walkthrough, she provided great guidance on how to prepare for the sale and furthermore, she provided a comprehensive assessment for potential buyers and an easy means to compare a multiple-offer situation. Her insight on the market was helpful to set ourselves up for this situation and end up with a great offer to walk away with!

Nancy Baynes

We worked with Tara McGuire to sell property and she was fabulous. All of the parties involved lived in different states and she was able to make selling easy for all of us. She was knowledgeable about the current market to aid our decision about the sale of the property, and I highly recommend her for any of your real estate needs!

Jody Sloan

Kathryn was very knowledgeable of the market and professional. She was responsive and prompt in communication. Her input into discussions about the sale of my house was informative and helpful regarding decision making. Overall, it was great experience, and I would highly recommend Kathryn Strand for real estate needs.

Matt Recht

Tara McGuire made the process of selling my home smooth, seamless and successful. During our initial engagement, she listened and learned in an effort to understand my needs and goals related to selling the property. This effort ensured the entire process — from prepping the house for market, to managing showings, to closing the sale — met my needs and accomplished my goals. And as if that’s not enough awesomeness, she also coordinated a remote close that was simple and convenient. Thanks for all you did to make the sale of my home a reality! I appreciate you, Tara!

Jay Olivier

I live in Costa Rica and wanted to sell my house in Austin Texas. Eric handled every aspect of the sale and moved me and the buyer through to a smooth and successful closing. Highly recommended.

Herminia Silva

My husband and I sold our house in North Austin, Texas with the help and beautiful work of Kasey Gilliam and a team from Bramlett Residential Real Estate. We were thinking that the process of selling our house would be stressful and tedious, but was exciting every day. Up to date information was giving from the agency each time a house was listed in our area, and helped us to determined the most competitive price for our house with great results. They helped us in every stage of the process, from making our house attractive for a good price for listing it, to maintaining it in good shape, to until the closing process. We are so satisfied that we recommend their services.

Rachel Drew

Kasey Gilliam with Eric Bramlett Residential successfully guided us through the house selling process from the very start when we were planning to sell, through deciding what improvements to make, taking photographs, listing, and closing. From the very beginning of our conversation, we knew we’d scored a pro who we could trust to give us solid advice and keep us on track, and that is exactly how it went down. She kept us apprised of the market with just the right amount of email updates. She was willing to work with our timeline, even when it changed a bit, and kept all the details managed and smooth, so that we didn’t need to. I would recommend her without hesitation to anyone looking to sell.

Kimberly Roberts

We met with several realtors before choosing Crystal Hirst to sell our house. It was the best decision we’ve made. She is extremely knowledgeable and motivated to making the process as smooth as possible. Crystal pays attention to details and makes sure everything is taken care of.

George Castle

Will Mackintosh sold my Rosedale house this Spring and did a great job. He kept me informed and involved at each stage of the process (marketing, staging, pricing, and closing). The whole sequence of events was smooth and painless. He and his team were very professional and easy to work with.

John Thomason

Kasey Gilliam provided a delightful and professional experience throughout the probate, listing and selling of my late sisters property. I highly recommend her to anyone in the Austin area!

Minnie Tanglao Ott

Craig McGuire and the Bramlett Real Estate team did a fantastic job in selling our Austin home. We were in California but Craig took care of beautifully staging the house and everything that was needed to get it ready for sale, including the installation of a new refrigerator. Craig moved fast and the house sold in a few days for $100k+ over the listing price. Craig made sure that the process went smoothly and he effectively collaborated with the buyers until we closed. Having Craig as a trusted realtor made us feel safe about selling our house remotely. I highly recommend Craig and the Bramlett Real Estate team — their methodology works and they delivered superbly above expectations!a

Maxine Goodson

Bramlett Residential did an excellent job helping us sell our home. Our agent was Will Mackintosh. His team did an outstanding job. They were professional and kept us informed during the entire process. The best thing was he had list of trusted vendors that could take care of the minor repairs that needed to be done. They were always available to answer any question we had. We would definitely use them again if the need arises.