Intelligent Real Estate Pricing Strategy

Going Beyond the CMA

Most agents simply run a Comparative Market Analysis (CMA) and base their list price recommendation solely on this data. While we do strongly take into account CMA data, we go beyond the CMA and take into account market conditions and seasonality. This allows us to determine whether we should price the property with current comparable data or at a higher/lower price. Our Intelligent Pricing Strategy takes into account the following:
  1. Comparative Market Analysis

    How much have similar properties in the same/similar neighborhood recently sold for? What asking prices are comparable properties currently listed at that are both active & under contract? By taking this information into account, we find a price range for your property. Click Here to Learn More
  2. Market Conditions

    After we know the price range for your property, we look at your specific market conditions. We determine the absorption rate in your market, how many months of inventory are currently on the market, & what the average time is to sell. This information tells us whether we should price on the high/low side of the comparable sold properties, or if we should price the property with the sold comps. Click Here to Learn More
  3. Market Seasonality

    We take into account where you are in the selling season. Is the market currently hot or cold? Is it heating up or cooling down? When the market is heating up, we want to price the property on the high side (or above) the sold comps. During peak season, we gravitate towards the most recently sold comparables and price the property with those comps. When the market is slowing down, you want to price your property with or below the most recently sold comparables. Click Here to Learn More
  4. Priorities & Expectations

    When market conditions & seasonality are optimal, we can price the property on the high side (or higher) than the comparables & you can still expect to sell quickly. However, when we have a less than ideal market or when selling during the off season, we will want to take into account your priorities & expectations. Do you need to sell the property quickly or do you care more about getting the highest price possible? These are often competing interests & we need to price the property according to your situation.
By taking into account more than simple CMA data, we are able to price your property competitively, help you get the most your property, & set reasonable expectations prior to listing.

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1200+ Client reviews!

Alanah Matos

Will was timely in his responses, professional, and extremely helpful. It’s clear he has a lot of knowledge and I relied on his professional opinion throughout the process. Everyone on the team had exceptional communication with me and they were patient, kind, and thorough. I have already recommended you to a few people and will continue to do so. Thank you so much for everything!

Alexander Mitchell

Will Mackintosh was an absolute godsend for us while selling our home in Austin. We were newer to the area and didn’t have a great feel on pricing, process, or things to watch out for. He and the Bramlett team made everything SO EASY, and saved us thousands in avoiding common pitfalls. Will was ultra-responsive and moved as fast as we needed him to. I could not recommend this team more.

Anna Brown

We recently sold our first home and we could not have done it without Will! He came prepared with comps and armed with information to start the process of selling our home. Within the week we had professional photos done and the house listed on every relevant website. He hosted an open house and within hours, our house was under contract. We had some unforeseen issues with the home that we were unaware of but Will came through in a big way and had our house under contact the same day of the first one falling through. He worked quickly and efficiently to make sure we had the best deal possible. We never felt pushed or rushed, just informed. Every step of the way Will was there to provide us with answers and reassure us when we needed it most. Choosing Will was an easy choice and if we are ever in the market for a home in Austin, we will contact Will in a heart beat! An easy 10/10 for us!

Dennis L.

Working with Tara McGuire was a great pleasure, from our first meeting through closing. She and her Team were always on top of what was happening throughout the process and always kept me informed along the way. Tara is very professional and very easy to work with. She coped with a difficult situation to bring the sale to an expeditious and and successful close. Whenever I had any questions about what was expected of me to assist with the sale, Tara always got back to me promptly. I highly recommend Tara, without any hesitation, for your real estate needs.

Art T.

Will Mackintosh is an outstanding agent! We recently sold our home and he made it as painless as possible. There were very few bumps in the road and he was very supportive when we requested a second opinion on the HVAC inspection.
Will was very responsive & supportive. He responded promptly to text, VM, and email. Since we were no longer living in the home and weren’t around to have repair work done to the house, Will went to the home when we had repair work done.
Will had a great understanding of the real estate market in our area and provided a good pricing strategy that helped sell our home in less than 45 days at 95% of our original asking price… typically homes in our sub division sit on the market for over 6 months.

Lester F.

Eric Bramlett of Bramlett Residential has probably ruined any future experience I may have selling or buying a piece of real estate with any other agent. I honestly don’t see how any agent will be able to compare with the service I received from Eric during my transaction. As the property involved in this sale is part of an estate that is in dependent administration, the sale required court approval at many steps during the process. Eric handled the additional headaches and holdups with professionalism and grace. He even went so far as to cover an unexpected cost out of his own pocket to keep the process moving along. In my little over half a century on this planet, seldom has any chore that I thought would be so bad turned out to be so pleasant and I honestly can say that it was mostly because of Eric’s performance. I would highly recommend Eric to anyone looking for assistance buying or sell a piece of real estate.

Jesse V.

We worked with KASEY GILLIAM to sell our home in NW Hills. She’s a rock-star. She really knows the area and is networked with other agents, giving us much more data to help us price our home. Comps are fine, but knowing comparable homes coming on the market in the coming weeks was also really important. She was patient and worked really hard for us. Plus, working for a firm like Bramlett Realty, she had a big team behind her to help whenever needed. Thank you!

Emily H.

Eric and his team are fantastic! We had a great experience working with them to sell our condo. They made the process easy and low stress. We also appreciated that Eric explained things to us and took time to answer our questions. We definitely recommend Eric and Bramlett Residential.

Derek J.

Tara McGuire and her team helped us with the sale of our home in the Westlake area in Austin. We could not be more satisfied with the advice, support, and guidance she provided us throughout the process. We greatly appreciated Tara’s professionalism, accessibility, honesty, and attention to detail. We are thrilled with the outcome and, simply put, it would not have been possible without her help.

S M.

I worked with Will Mackintosh to sell my north-Austin home, and it was a great experience. Will was patient when I had to delay listing due to my work situation, always professional and available. His counsel regarding repairs and upgrades were spot-on. He and his support staff (Alex and Rida) were very helpful with all the pre-listing work, and highly prepared. Communication was excellent throughout. The entire process went smoothly and beyond my expectations.
Overall, I could not have been more pleased with how well the transaction took place, and highly recommend Will and his team.

Carmen L.

Very profesional! Great teamwork! The house was sold after two days in the market. Thanks Tara!

Rodney F.

Carmen and I worked with Tara McGuire as a seller agent for the last 3 months. In all, we have had the pleasure of Ms. McGuire as our agent and can’t think of a better, more qualified real state agent to work with on residential homes.
Ms. McGuire demonstrated her commitment, strong professional business background and mutual respect attitude from start to end of this real state experience.