Intelligent Real Estate Pricing Strategy

Going Beyond the CMA

Most agents simply run a Comparative Market Analysis (CMA) and base their list price recommendation solely on this data. While we do strongly take into account CMA data, we go beyond the CMA and take into account market conditions and seasonality. This allows us to determine whether we should price the property with current comparable data or at a higher/lower price. Our Intelligent Pricing Strategy takes into account the following:
  1. Comparative Market Analysis

    How much have similar properties in the same/similar neighborhood recently sold for? What asking prices are comparable properties currently listed at that are both active & under contract? By taking this information into account, we find a price range for your property. Click Here to Learn More
  2. Market Conditions

    After we know the price range for your property, we look at your specific market conditions. We determine the absorption rate in your market, how many months of inventory are currently on the market, & what the average time is to sell. This information tells us whether we should price on the high/low side of the comparable sold properties, or if we should price the property with the sold comps. Click Here to Learn More
  3. Market Seasonality

    We take into account where you are in the selling season. Is the market currently hot or cold? Is it heating up or cooling down? When the market is heating up, we want to price the property on the high side (or above) the sold comps. During peak season, we gravitate towards the most recently sold comparables and price the property with those comps. When the market is slowing down, you want to price your property with or below the most recently sold comparables. Click Here to Learn More
  4. Priorities & Expectations

    When market conditions & seasonality are optimal, we can price the property on the high side (or higher) than the comparables & you can still expect to sell quickly. However, when we have a less than ideal market or when selling during the off season, we will want to take into account your priorities & expectations. Do you need to sell the property quickly or do you care more about getting the highest price possible? These are often competing interests & we need to price the property according to your situation.
By taking into account more than simple CMA data, we are able to price your property competitively, help you get the most your property, & set reasonable expectations prior to listing.

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Seller Resources

1700+ Client reviews!

Bob Trochta

We highly recommend Bailey Moran for selling a home in the Austin real estate market. She is knowledgeable, efficient and a joy to work with. She and her team did an excellent job selling our house quickly and with complete satisfaction. Bailey provided thorough and organized information from the beginning, clearly demonstrating her very professional and practical approach to marketing and serving the needs of the client. She kept us informed at each step along the way. At no time did we feel left out or uninformed on the status, activity or comparable position of the property in the marketplace Bailey showed a clear understanding of the complexities of a real estate proposal and how to respond to the details of the offer. Her experience in negotiations, whether representing the buyer or seller, obviously enabled her to interpret proposals quickly and propose responses precisely for the desired results. The Bramlett Residential organization provided extensive support functions throughout the marketing process, completing them efficiently and methodically. Again, Bailey’s experience proved effective as arrangements for the closing process were completed and carried out without delays. It was a pleasure working with Bailey from start to finish.

Linda G.

I researched the Texas Association of Realtors website looking for a realtor to handle an estate sale. After reading reviews of Tara McGuire, I was very impressed. I contacted her and learned her first house sale was in the neighborhood where my parent’s home was located. Tara has a fantastic team in place to assist her with the listings. She met with me at the house and waited patiently until I was provided the necessary paperwork to list the house. During this whole time, she kept in touch, kept me updated on the housing market, and was very supportive. Her team supports her requesting pertinent information regarding the house in order to provide the most information to potential buyers. We listed on a Thursday morning, had three offers by noon, and when the listing closed on Monday had eleven offers with all but two being full cash offers. Tara worked diligently to ensure this sale went through as smoothly as it could. I will definitely use her again should I need to sell a house. I highly recommend Tara.

Janine Star

I have known Tara McGuire for years and just recently had the opportunity to work with her on the listing/sale of an investment property. From early conversations discussing strategy and long term goals (well before she was formally my realtor), right down to closing, she and her team were all in. I was grateful for their expertise and calm approach in the current chaos of the Austin real estate market.

Nancy Anger

When my husband and I were ready to sell our home in the Cat Mountain area of Austin, we were fortunate that Kasey Gilliam of Bramlett Residential came highly recommended to us. She not only handled the sale of our house, she oversaw all of the preparations before our house went on the market, even after we had left Austin. She is competent, confident, and friendly, and she helped us beyond the call of duty. Given the seller’s market in Austin when we sold, we ended up with several competing bids, and Kasey guided us through to process of accepting the best one, and securing a backup offer should it be needed. Without hesitation I can recommend her to anyone in need of a real estate agent.

Jason S.

Joe Gage has sold 2 of my Austin properties, and he was very professional. He handled all aspects of my sale expertly, even helping to facilitate the roof repairs for both properties. I would use Joe again in a heartbeat!

Thomas Anger

Austin’s real-estate market is hot, no doubt about that. But Kasey Gilliam of Bramlett Residential exceeded our expectations by a long shot when our house sold for almost 30 percent above the asking price. That outcome was the result of a lot of skill and effort on Kasey’s part, beginning with the advice that she gave us about how much effort to put into preparing the house (she steered us away from unnecessary effort and expenses). It went on from there with systematic reminders about the documentation that was required of us, her arrangements for and supervision of excellent preparatory work (pre-inspection, landscaping, exterior pressure washing, window washing, interior cleaning, staging, and photography), her sage advice about pricing the house, and a marketing campaign that resulted in several offers above asking price. The best offer, which Kasey helped to secure, was almost too good to be true. But when she walked us through the details of the offer, we saw that it was solid, and accepted it. There were a couple of rough patches between signing the sales contract and closing the sale, but Kasey guided us through them (with more good advice) and brought the deal to fruition. On top of all that, Kasey is easy to work with, confident, and upbeat. When Kasey represents you, you are in the best of hands.

Jana Holland

Bramlett has been the best real estate company I’ve worked with. They are timely, on top of absolutely everything, and do their absolute best to get your home sold for the most value. I will never work with another company again!

Lesley M.

Craig is truly great at what he does. We first worked with him as our buyer’s agent when moving to the Austin area. This time around, we chose him to be our listing agent when we we relocating away from the area and we are glad we did. Craig was always available for followup regarding processes and questions we had-from listing all the way to closing day. He always made sure to keep us up to date with any information we needed. Craig has a great understanding of the market and is straightforward & honest, which we valued. I couldn’t sing his praises more.

Jerod Honrath

We worked with Craig McGuire and he was phenomenal from start to finish with regards to selling our home. He was detailed and very thorough in how he navigated us through the selling process. I would most certainly recommend him to anyone that is looking to buy or sell their home and in fact we are using his vast expertise as well to build new future home over the next year.

Analisa Honrath

Every aspect of working with Craig McGuire and his team was positive. Highly recommend!

Natasha Delatorre

Eric Engberg went above and beyond for me as my Realtor through the process of selling my home. He walked me through each step and he was always available to answer any questions, make suggestions and to give his professional opinion. Eric is very professional, thorough and knowledgeable in every aspect of Real Estate. I had a full price offer within 5 days and a backup offer shortly after that. I will most definitely use him as my Realtor in the search and purchase of my new home and I highly recommend him.

Lisa Muncaster

Tara is a wonderful realtor. I had a historic multi-family Clarksville home in downtown Austin. I had a bad first experiance with another realtor and agency. I contacted Bramlett Realtors after terminating that contract and reached Tara. I explained to her that the property I was wanting to sell was a historic one of a kind downtown property. Although the property had an amazing location and alot of historic charm and some beautiful artistc upgrades, it was going to be hard to sell. It was a complicated one of a kind property, that required more atttention then other sales. Tara did a great job. She secured banks that were able to finance our one of a kind multi-family sale if neccessary. Tara stuck by me after three contracts fell through. We ended up securing an all cash contract and closed in ten days. I was very lucky to find Tara. She did a great job representing me, and I felt like she had my back during entire time of representation. I highly recomend Tara and Braumlet Realtors for someone looking for a sellers representation realtor.