Intelligent Real Estate Pricing Strategy

Going Beyond the CMA

Most agents simply run a Comparative Market Analysis (CMA) and base their list price recommendation solely on this data. While we do strongly take into account CMA data, we go beyond the CMA and take into account market conditions and seasonality. This allows us to determine whether we should price the property with current comparable data or at a higher/lower price. Our Intelligent Pricing Strategy takes into account the following:
  1. Comparative Market Analysis

    How much have similar properties in the same/similar neighborhood recently sold for? What asking prices are comparable properties currently listed at that are both active & under contract? By taking this information into account, we find a price range for your property. Click Here to Learn More
  2. Market Conditions

    After we know the price range for your property, we look at your specific market conditions. We determine the absorption rate in your market, how many months of inventory are currently on the market, & what the average time is to sell. This information tells us whether we should price on the high/low side of the comparable sold properties, or if we should price the property with the sold comps. Click Here to Learn More
  3. Market Seasonality

    We take into account where you are in the selling season. Is the market currently hot or cold? Is it heating up or cooling down? When the market is heating up, we want to price the property on the high side (or above) the sold comps. During peak season, we gravitate towards the most recently sold comparables and price the property with those comps. When the market is slowing down, you want to price your property with or below the most recently sold comparables. Click Here to Learn More
  4. Priorities & Expectations

    When market conditions & seasonality are optimal, we can price the property on the high side (or higher) than the comparables & you can still expect to sell quickly. However, when we have a less-than-ideal market or when selling during the off-season, we will want to take into account your priorities & expectations. Do you need to sell the property quickly or do you care more about getting the highest price possible? These are often competing interests & we need to price the property according to your situation.
By taking into account more than simple CMA data, we are able to price your property competitively, help you get the most your property, & set reasonable expectations prior to listing.

Are you looking for a great listing agent? Interview Us Today!

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2300+ Client reviews!

Kaitlyn has handled many property transactions for me over the years and is always a joy to work with. I feel like she adds real value when making properties and more than pays for herself every time. Looking forward to many more closed deals in the future!

Kaitlyn was excellent. Always willing to answer questions. She was extremely knowledgeable from beginning to end. Her calm nature and friendly smile always made us feel well taken care of. The process of selling a home can be very emotional and she was not only a realtor but she was a real person who cared and understood what we were going through. She supported us every step of the way. She is awesome and I will refer everyone I know her way. Thank you for making this life experience a smooth one. God bless you all.

Kaitlyn’ sexpertise is unmatched! She helped us navigate the process of selling & buying for the 2nd time! The ever changing market is unpredictable and she handled it with ease. Her communication skills are top notch and never made our questions or concerns seem unimportant. Thank you Kaitlyn for helping our family find the perfect house!

Kaitlyn was amazing to work with! We didn’t know anything about the area and we were unsure of exactly what we wanted, but she was patient and understanding through the whole process. She offered great advice and was so easy to work with.

Kaitlyn, our real estate agent, proved to be an invaluable asset in our property search. Her deep understanding of the market, attention to detail, and strong negotiation skills were evident throughout the process. Kaitlyn’s professionalism and commitment to client satisfaction set a high standard. If you’re in need of a dedicated and knowledgeable real estate agent, Kaitlyn is the one to trust for a successful and efficient experience in Waco!

I cannot recommend Lindsey enough for anyone looking to buy a home in the Austin area. She is incredibly knowledgeable in every aspect of the homebuying process, and guided us in a way that always made us feel taken care of. We are first-time homebuyers yet she always made sure we understood all the nuances and details of the entire process. She was happy to respond to our real estate texts and calls at all hours, even when she was on vacation! I don’t when this woman takes a break! Thanks to Lindsey, we were able to find our dream home. From guiding us through neighborhood options, going on house tours, and helping us put down offers, to assisting us through our inspection, closing, and even post-closing periods, Lindsey has truly been there by our side every step of the way.

Our entire experience working with Lynn Wise was really great, Lynn exceeded our expectations, and working with you with real pleasure, I couldn’t think of any area of improvement or something missed, Lynn was always on the top of any issue, ready with the solution and honest recommendations. Her main focus throughout the process is to help us find a home we like, she never rushed or tried to influence. From all of us THANK YOU Lynn!

Annie was super on top of things throughout my entire home-buying process. She was very organized and detailed, as well as patient and understanding. I greatly enjoyed working with Annie!

We would not have been able to find and efficiently close on our home without Bramlett Residential Real Estate and more specifically, our amazing realtor Sarah Crowson! From the moment we met Sarah we knew we were in the right hands. Her warm and friendly personality made it easy to cancel any other real estate broker appointments we set up. Her knowledge and expertise in the Austin Real Estate market is unmatched and she walked us through the entire process from start to finish never pressuring us to do a single thing we didn’t want to. This approach made buying a house significantly less stressful and made our appointments to tour properties fun because we were also looking forward to spending time with Sarah :). Even after we closed she’s continued to provide us with deep insights into the real estate market and has become someone we put trust in beyond just buying a home. I highly recommend working with Bramlett if you’re searching as I’m sure they all represent the character Sarah possesses.

My husband and I had the pleasure of working with Marcy Dickson at Bramlett for our home is Austin.

Our partnership with Marcy began as we moved to Austin back in 2020. As new home buyers, we were clueless and Marcy took the time to make sure we were educated on the market and all the steps in the process… Leading to the purchase of our first home within our price range that we LOVED for 4 years.

Life happened and we needed to move and sell our home in 2024, Marcy was the obvious choice. Being on the other side of the sale, she was extremely patient with our questions, helped us find the right listing price, and worked endlessly on negotiation with our buyer to ensure everyone left the deal happy. It was a challenge with multiple other homes in our neighborhood on the market for weeks but with Marcy’s support and guidance, we sold our house in record time.

I highly recommend Marcy for your home buying or selling needs!!

We recently purchased our first home. We worked with Xuan Redding of Bramlett. She was incredible to work. Being our first time to go through this process, she was so wonderful because she took the time explain everything to us. She was patient and genuinely positive as we took our time to find something that fit our needs. She is incredibly knowledgeable about the process, the industry, and her experience is evident. When we met challenges (there were a couple curveballs thrown our way) during the process, she was able to find solutions for us and help us close the perfect property. I am so happy we got to work with such a rock star. Thank you Xuan and Bramlett!

Hesper walked us through the selling process every step of the way. She answered my phone calls, texts and E-mails promptly. She always had a positive attitude no matter the circumstance. There were numerous tasks that were required follow up and she was on top of it. I was always informed as to the status of the transaction. We went under contract in 48 hours and over asking over price! I have recommended Hesper to everyone I know! She’s a true professional and a genuinely nice person.

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