Intelligent Real Estate Pricing Strategy

Going Beyond the CMA

Most agents simply run a Comparative Market Analysis (CMA) and base their list price recommendation solely on this data. While we do strongly take into account CMA data, we go beyond the CMA and take into account market conditions and seasonality. This allows us to determine whether we should price the property with current comparable data or at a higher/lower price. Our Intelligent Pricing Strategy takes into account the following:
  1. Comparative Market Analysis

    How much have similar properties in the same/similar neighborhood recently sold for? What asking prices are comparable properties currently listed at that are both active & under contract? By taking this information into account, we find a price range for your property. Click Here to Learn More
  2. Market Conditions

    After we know the price range for your property, we look at your specific market conditions. We determine the absorption rate in your market, how many months of inventory are currently on the market, & what the average time is to sell. This information tells us whether we should price on the high/low side of the comparable sold properties, or if we should price the property with the sold comps. Click Here to Learn More
  3. Market Seasonality

    We take into account where you are in the selling season. Is the market currently hot or cold? Is it heating up or cooling down? When the market is heating up, we want to price the property on the high side (or above) the sold comps. During peak season, we gravitate towards the most recently sold comparables and price the property with those comps. When the market is slowing down, you want to price your property with or below the most recently sold comparables. Click Here to Learn More
  4. Priorities & Expectations

    When market conditions & seasonality are optimal, we can price the property on the high side (or higher) than the comparables & you can still expect to sell quickly. However, when we have a less-than-ideal market or when selling during the off-season, we will want to take into account your priorities & expectations. Do you need to sell the property quickly or do you care more about getting the highest price possible? These are often competing interests & we need to price the property according to your situation.
By taking into account more than simple CMA data, we are able to price your property competitively, help you get the most your property, & set reasonable expectations prior to listing.

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2300+ Client reviews!

It was a great pleasure working with Tara and her team. I live out of town and told Tara that I would be in Austin on a Sunday. Without hesitation, she scheduled to meet me at my convenience time. I appreciate that since Sunday is her family time, and not business time. Through out our meeting, she thoroughly walked me through with well prepared information, was patient with all my questions, suggested and advised me on what should be done and what would be best. She didn’t once try to “close” me for my listing. Like all professions out there, there would be a “newbie”, a pro, and a pro who cares. Tara is that, the pro who cares, and she demonstrated that throughout the whole listing duration. We sold our house. She thanked me for the listing, but I owed her a bigger thank you. Thank you, Tara and your team for caring

Simon Vand was so helpful in showing me (first time home buyer) exactly what I could expect during every step of the process, answering all of my questions, and finding me the perfect home very quickly. I love the neighborhood I’m in and my house is perfect for me. Definitely recommend working with Simon!

Haval is DA MAN! He has been very helpful in assisting my wife and I in selling our 2 homes. He will also help us sell our primary home later this year. We will also use his services to help us look into buying our retirement home. We would use no one else.

This is my 6th transaction with Haval. This one, in particular, carried very unique
circumstances, and Haval supported me throughout the transition. Not to mention, this
came with a difficult banking experience towards the end, and Haval was quick to step in
to find solutions/resolutions. I wouldn’t use any other agent for my real estate needs.

Haval went above and beyond. Great experience having him next to me the whole time, great
follow-up and updates. A very high asset to your team. I will make sure I spread the word out for
his continuous success.

Haval was great! Haval is like family, always there when you need him. If ever I should need
real estate help, he will be the one and only one I will go to. That includes family. Thanks, Mr.
Haval for your help.

We are so thankful to have been referred to Haval Abbas from a family friend. We relocated from
another state and from the moment we first spoke with him we knew he was the perfect person to help
us through this big life-changing decision. He is extremely knowledgeable, honest, and has an attention
to detail that is so important when making such a big purchase. This summer the market was very much
not in the favor of buyers like us, but with his calm guidance and excellent negotiation skills, we were
able to find a beautiful home in the neighborhood that we love. He really listened to us & got what was
important for our family. He goes above and beyond & even helped us secure a rental when we first
moved out here and continues to help us with finding vendors and anything else we need. He's now
become a friend and someone we would highly recommend to anyone we know.

Jean was so great to work with! She was very responsive and always went the extra mile to make sure all of our questions were answered. She made selling our home fast and easy and I can’t wait to work with her again in our future home searches!

Tammy helped my family find a great first home.. we would highly recommend letting her help you

If you’re looking for a good realtor in Austin or surroundings, call Elizabeth. Buying a house with her was easy breezy. Found a house and closed in 30 days. She’s to the point, doesn’t waste your time, and gets the job done. What more do you want? Thanks!

Danny’s communication, availability, and the ability to come up with active solutions is second to none. Danny was extremely helpful in countless situations; whether it was educating us on the buying process, the market, how contracts work, and everything in between (we were first time home buyers so we had A LOT of questions), Danny was always there to explain things to us in a way that made sense – even when we asked the same question multiple times. 🙂 He never made us feel like he was just trying to get us to buy anything and wasn’t afraid to give his opinion on homes when we asked for his advice based on what he had learned about our likes/dislikes and wants vs. needs. Oh, and let’s not forget Danny had to deal with the difficult seller after his agent refused to answer his or Danny’s calls at the end of the process. Shame on her indeed…but that didn’t phase Danny. I mean, the guy drove to the comptrollers office at 8am in the morning to update the seller’s LLC with little to no help from the other side. If that doesn’t speak to his professionalism, dedication, empathy, and loyalty I don’t know what does.

We hired Sarah Spacek to represent us on a home purchase last fall. She was diligent, knowledgeable, and kept a much closer eye on the necessary improvements and conditions of the new home than we would have.

Once we moved into our new home, we hired Sarah Spacek to represent us in sale of our old home. Her attentiveness, advice to make the house desirable, and oversight of the contractor, made the listing and sale much easier than expected. Yes, for either purchase or sale in North Austin, I would not hesitate to contact Sarah to represent us and help us out.

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