Intelligent Real Estate Pricing Strategy

Going Beyond the CMA

Most agents simply run a Comparative Market Analysis (CMA) and base their list price recommendation solely on this data. While we do strongly take into account CMA data, we go beyond the CMA and take into account market conditions and seasonality. This allows us to determine whether we should price the property with current comparable data or at a higher/lower price. Our Intelligent Pricing Strategy takes into account the following:

  1. Comparative Market Analysis

    How much have similar properties in the same/similar neighborhood recently sold for? What asking prices are comparable properties currently listed at that are both active & under contract? By taking this information into account, we find a price range for your property. Click Here to Learn More

  2. Market Conditions

    After we know the price range for your property, we look at your specific market conditions. We determine the absorption rate in your market, how many months of inventory are currently on the market, & what the average time is to sell. This information tells us whether we should price on the high/low side of the comparable sold properties, or if we should price the property with the sold comps. Click Here to Learn More

  3. Market Seasonality

    We take into account where you are in the selling season. Is the market currently hot or cold? Is it heating up or cooling down? When the market is heating up, we want to price the property on the high side (or above) the sold comps. During peak season, we gravitate towards the most recently sold comparables and price the property with those comps. When the market is slowing down, you want to price your property with or below the most recently sold comparables. Click Here to Learn More

  4. Priorities & Expectations

    When market conditions & seasonality are optimal, we can price the property on the high side (or higher) than the comparables & you can still expect to sell quickly. However, when we have a less-than-ideal market or when selling during the off-season, we will want to take into account your priorities & expectations. Do you need to sell the property quickly or do you care more about getting the highest price possible? These are often competing interests & we need to price the property according to your situation.
By taking into account more than simple CMA data, we are able to price your property competitively, help you get the most your property, & set reasonable expectations prior to listing.

Are you looking for a great listing agent? Interview Us Today!

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2300+ Client reviews!

Erik Meath

Elizabeth Michael was awesome to work with! As a first time home buyer, she was able to explain the process clearly and professionally, from our first meeting, all the way through closing.

She was very communicative and we never felt we were left in the dark. She fought for us when we needed her to fight for us, and her advice was invaluable. She absolutely excels at navigating the Austin real estate market.

She was also able to recommend a great lender, insurance agent, etc., which made it feel like we had a whole team working for us. I’d recommend working with Elizabeth to everyone I know.

Priscilla Echegaray

We worked with Julie Stoakley to purchase a home since moving back from Florida. We were impressed with her knowledge of the incentives and mortgage strategies. We never felt lost in communication on where we stood in the buying process. We purchased a home with an incentive and with her knowledge we were able to obtain clarity and an understanding for it. She also helped us in negotiating repairs from the inspection process and were able to get a brand new roof! I would definitely recommend Julie to my friends and family!

Ran Archer

Crystal Hirst understands market conditions and how to position. She does her research well and helped us price our house to “SELL”. Indeed it sold much faster than our expectation, while multiple other units in the area, and in fact on the “same street”, still remain unsold. Ultimately Crystal brought us multiple interested buyers and we achieved higher than asking because of this multi-party interest that Crystal generated. We enjoyed our experience, her professionalism and excellent communication. We highly recommend Chrystal Hirst as your realtor.

Ran Archer

Crystal Hirst understands market conditions and how to position. She does her research well and helped us price our house to “SELL”. Indeed it sold much faster than our expectation, while multiple other units in the area, and in fact on the “same street”, still remain unsold. Ultimately Crystal brought us multiple interested buyers and we achieved higher than asking because of this multi-party interest that Crystal generated. We enjoyed our experience, her professionalism and excellent communication. We highly recommend Chrystal Hirst as your realtor.

J O A

I have been thoroughly pleased with my experience with Bramlett Residential and my realtor Tyson Hombroek. Tyson provided outstanding service in helping me with the sale of my house. He is very professional and on top of the market. We stayed in constant communication and he was helpful in answering all my questions I had. This was a great experience. I highly recommend them.

Trey Gillingwater

Kasey Gilliam was very professional and communicated through the whole home buying and searching process. highly recommend working with her. She has great expertise in Austin and lead very helpful with all of our home buying questions and concerns!

Matthew Courtney

Vicki Duran from Bramlett was extremally informative and made the whole sales process effortless. I used her to not only purchase my home 4 years ago but also for the sale of the same home. Communication is key for me and Vicki was available at any time to answer questions and to keep us looped in during negotiations and or pending offers. Her attention to detail really stans out and had her clients best interest in mind at all time.

I highly recommend Vicki to anyone looking to purchase a home or sell their home, having used her for both I know you will be glad you did.

Philip Storey

Elizabeth is AMAZING!!! She went above and beyond to secure me an absolutely beautiful home. HIGHLY recommended.

cody oxford

Elizabeth is amazing at her job. She found my roommates and me a great house and made the whole process very easy 10/10

chandan singh

Elizabeth was great and easy to work with and helped me a find a tenant quickly. She was prompt in communication and I would highly recommend her to everyone finding a new tenant

Lizzy Crowne

Elizabeth has helped me find a home not once, but twice! She’s incredibly responsive and communicative- Both times I’ve worked with her, she has prioritized what I’m looking for, been super realistic and honest, and is always my advocate. I’m so grateful for her hard work!

Blake Weinreich

Elizabeth was extremely helpful in our process of buying our first home. She was extremely responsive, friendly and made the home buying process extremely simple and easy. Thanks again Elizabeth you’re the best!

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