Intelligent Real Estate Pricing Strategy

Going Beyond the CMA

Most agents simply run a Comparative Market Analysis (CMA) and base their list price recommendation solely on this data. While we do strongly take into account CMA data, we go beyond the CMA and take into account market conditions and seasonality. This allows us to determine whether we should price the property with current comparable data or at a higher/lower price. Our Intelligent Pricing Strategy takes into account the following:
  1. Comparative Market Analysis

    How much have similar properties in the same/similar neighborhood recently sold for? What asking prices are comparable properties currently listed at that are both active & under contract? By taking this information into account, we find a price range for your property. Click Here to Learn More
  2. Market Conditions

    After we know the price range for your property, we look at your specific market conditions. We determine the absorption rate in your market, how many months of inventory are currently on the market, & what the average time is to sell. This information tells us whether we should price on the high/low side of the comparable sold properties, or if we should price the property with the sold comps. Click Here to Learn More
  3. Market Seasonality

    We take into account where you are in the selling season. Is the market currently hot or cold? Is it heating up or cooling down? When the market is heating up, we want to price the property on the high side (or above) the sold comps. During peak season, we gravitate towards the most recently sold comparables and price the property with those comps. When the market is slowing down, you want to price your property with or below the most recently sold comparables. Click Here to Learn More
  4. Priorities & Expectations

    When market conditions & seasonality are optimal, we can price the property on the high side (or higher) than the comparables & you can still expect to sell quickly. However, when we have a less-than-ideal market or when selling during the off-season, we will want to take into account your priorities & expectations. Do you need to sell the property quickly or do you care more about getting the highest price possible? These are often competing interests & we need to price the property according to your situation.
By taking into account more than simple CMA data, we are able to price your property competitively, help you get the most your property, & set reasonable expectations prior to listing.

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2100+ Client reviews!

Bramlett Residential, and more importantly Joe Gage were amazing at helping my wife and I buy our very first home. Bramlett & Joe made the whole process stress free, and really helped expedite the process for us. We had no idea we would find exactly what we were looking for so quickly! Joe was very knowledgable on numerous things such as market strategy, what things to look for while touring homes, and he quickly understood exactly what type of home my wife and I were looking for. He was also in constant communication with us throughout the whole process which helped us feel very comfortable in a situation that could have been stressful. I will confidently recommend Bramlett & Joe Gage to anyone in the Austin area going forward!

 

We worked with Crystal Hirst and she did an amazing job. She went above and beyond to make sure that we found the right property for us. Our search initially was all over the place and we didn’t even know what kind of property we wanted. Nonetheless, Crystal was incredibly helpful and patient while working with us to find our home. Crystal would point out all the pros and cons for any place that we would consider and we felt we could trust her. As first-time homebuyers we felt this was important because we did not know what red flags to look for in a property. Additionally, she was communicative and extremely responsive throughout the entire process. We were very satisfied with Crystal and would recommend her to anyone with no reservations whatsoever.

 

It was a pleasure working with Shaun, he is a very pro-active person and move things fast, communication was assertive and clear. As a first time buyer I could not have been in better hands and would recommend him a hundred percent.

 

Jan was wonderful to work with!  Bringing a toddler while house-hunting can be a nightmare, but Jan made it fun for all of us.  It felt more like exploring the area with family.  We didn’t feel any rush or pressure to buy, and we knew Jan had our best interests in mind.  She was always friendly, but when it came time to negotiate, she fought hard to get us the best deal.  I would highly recommend working with Jan whether you are buying or selling.  If we ever move, we’ll definitely be asking for Jan again.

Jan is fantastic!  We moved from out of town, and she was great about showing us around and researching schools and home-builders for us so we could make the right choice.  Jan showed us both rentals and new builds in a rainy, single-day house-hunting trip, and, despite the weather, her enthusiasm never wavered.  We have been in Leander for two years now, and Jan still keeps in touch and serves as a source for local info!  If we ever move again, she’ll be our first call!

Because we were first-time home-buyers, Jan was the wind beneath our wings while we worked with her.  She listened to what we wanted and made sure that we weren’t getting into something that would damage us in the long run.  She was passionate, caring, and very knowledgeable.  We were from out of town, and she taught us a lot about the area and gave us some insider knowledge that helped lead us to a great home.  She gave us advice for the future when we might become serious about homes, and she prepared us not just for purchasing our home but also for potentially reselling it years down the line.  Working with Jan was easy and enjoyable; she was on our side from day one.  She went above and beyond my wildest expectations and really raised the bar for realtors in my eyes.

Jan Daum is a realtor with panache!!!  When you sign up with her to sell your house, you can rest assured she will get it done fast, at the best possible price, and with all the tools in her toolbox put to use.  I’d no sooner signed on the dotted line than Jan showed up with a stager and a photographer.  My home went online with a very classy display and sold over asking in less than a week, and with multiple offers!  Jan did not even get a chance to hold the planned open house.  Jan was with me every step of the way and kept in touch constantly.  I would recommend Jan Daum as a realtor for any property and at any price point.  You will not be disappointed with the service or the results.

Corrine was a dream to work with. She kept us up to date and was transparent with us through our house hunting experience. She connected us with great people to work with to get our place to close quick and easy. Will definitely recommend her and was a great pleasure working with!

 

We had the pleasure of working with Elken Miller and we loved our experience working with her. She is knowledgeable in her filed and will give you her honest opinion and she held our hand the entire process and we bought in 2021 which was a very competitive market at the time and she was absolutely awesome in helping us secure the house we wanted!
She is warm and always returns your calls and is on top of things you may not have even thought of. I highly recommend Elken Miller!

 

I started working with Elken summer of 2020. I had just moved to Austin and had no idea where to start looking given my tight budget and all the bidding wars happening. Elken helped me navigate that process every step of the way with ease. She was able to find me a new built in Elgin that fit perfectly with my needs. She is incredibly knowledgeable in the housing market, has great business acumen and is very resourceful. Elken also assisted me in negotiating with builder, lenders, and third parties (e.g. alternative “buy before you sell” type of lender, etc.) and did not stop until I got a great deal. In addition, she is thorough and proactive ensuring that all your questions are answered and that your expectations are met. Lastly, she is friendly and kind and never ceased to go above and beyond for me during my home buying journey. I will absolutely work with Elken again whenever I am ready to find a new place.

 

We enjoyed working with Elken at Bramlett Residential Real Estate for buying our first home. She’s detail oriented, help us address concerns, and always willing to answer questions that we have along the way. Highly recommended and we would definitely work with Elken again when an opportunity comes in the future.

 

As first time home buyers and new to the area, Elken Miller was a true blessing. Elken went above and beyond to search for a perfect home for our growing family, before the baby’s arrival. She listened to our needs, wants and stayed within our budget. She walked us through each step and treated us like family. We are now first time home buyers of a brand new build, in a beautiful area with a large backyard where we can create memories with our baby! Elken is professional, knowledgeable, caring and will not give up on what you’re searching for until she finds it. She’s the best and we truly thank her for everything.