Measure What Matters (OKRs)
, Nov 8, 2023 | 0 Comments
How To Set More Effective Goals With MEASURE WHAT MATTERS By John Doerr – Book Summary #27
Many businesses fail to execute on their best opportunities. They want to achieve great things, but they don’t have a system for managing focus, alignment, and accountability. “Measure What Matters” explains how Objectives and Key Results (OKRs) can help organizations thrive. Successful businesses like Google, Disney, Dropbox, LinkedIn, Slack, Spotify, and Twitter use this approach.
ChatGPT Summary (10/28/2023)
“Measure What Matters” is a book by John Doerr, published in 2018. It delves into the concept of Objectives and Key Results (OKRs), a goal-setting system that has been adopted by numerous companies, including Google, to drive growth and innovation. Here’s a detailed summary:
Introduction
- John Doerr introduces the concept of OKRs (Objectives and Key Results) and credits Andy Grove, the former CEO of Intel, as the originator of the system.
- Doerr emphasizes the importance of measuring performance in order to achieve success in any organization.
Part 1: OKRs in Action
- “Google, Meet OKRs”: The story of how Doerr introduced OKRs to Google’s founders, Larry Page and Sergey Brin, in the early days of the company. Google has since credited OKRs with much of its success.
- “The Father of OKRs”: A deeper dive into Andy Grove’s leadership at Intel and how he developed the OKR system.
- “Operation Crush”: An example of OKRs in action at Intel, where they were used to surpass their competitor, Motorola.
- “Superpower #1”: Focus and Commit to Priorities”: The importance of narrowing down goals to the most essential ones.
- “Superpower #2”: Align and Connect for Teamwork”: How OKRs can ensure that everyone in an organization is working towards the same goals.
- “Superpower #3”: Track for Accountability”: The significance of monitoring progress and being accountable for results.
- “Superpower #4”: Stretch for Amazing”: Encouraging teams to set ambitious goals that push boundaries.
Part 2: The New World of Work
- “Thanks for the Feedback”: The role of continuous feedback in the OKR process.
- “The Conversation”: The importance of open dialogue between managers and employees about performance and goals.
- “Continuous Performance Management”: Shifting from traditional annual reviews to a more frequent and agile feedback system.
Part 3: OKRs for You
- “Your Own OKRs”: How individuals can apply OKRs in their personal lives to achieve their goals.
- “Appendix: OKR Checklist”: A step-by-step guide to implementing OKRs in any organization.
Key Takeaways:
- Objectives are the “what” you want to achieve. They should be clear, actionable, and (ideally) inspiring.
- Key Results are the “how” you’re going to get it done. They are specific, time-bound, and measurable.
- OKRs can be used at an organizational, team, or individual level.
- The system promotes focus, alignment, accountability, and ambitious goal-setting.
- Regular check-ins and feedback are crucial to the OKR process.
- While OKRs are a powerful tool for businesses, they can also be applied to personal goals.
In “Measure What Matters,” Doerr combines his personal experiences with case studies from various companies to illustrate the transformative power of OKRs. The book serves as both a guide and a testament to the effectiveness of this goal-setting system.
Examples of OKRs
Objectives and Key Results (OKRs) are used to set and communicate goals and results in organizations. Here are some examples across different departments and levels:
1. Company Level:
- Objective: Become the market leader in the e-commerce industry.
- Key Results:
- Increase monthly active users by 25%.
- Achieve a customer satisfaction rate of 95%.
- Launch in 3 new countries.
- Increase annual revenue by 30%.
2. Sales Department:
- Objective: Improve sales efficiency and close more deals.
- Key Results:
- Increase the number of monthly sales demos by 50%.
- Reduce the sales cycle length from 45 days to 30 days.
- Achieve a 10% increase in the conversion rate from lead to customer.
- Upsell products to 15% of existing clients.
3. Marketing Department:
- Objective: Boost brand awareness and engagement.
- Key Results:
- Increase website traffic by 20%.
- Achieve a 10% conversion rate on the new marketing campaign.
- Grow social media followers by 15% across all platforms.
- Host 3 webinars with a minimum attendance of 500 participants each.
4. Product Development:
- Objective: Launch a new, user-friendly mobile application.
- Key Results:
- Complete the app design by the end of Q1.
- Achieve a beta tester satisfaction rate of 90%.
- Launch the app by the end of Q2.
- Reach 10,000 downloads within the first month of launch.
5. Customer Service:
- Objective: Enhance customer support and reduce resolution time.
- Key Results:
- Reduce average ticket resolution time from 48 hours to 24 hours.
- Achieve a 98% positive feedback rate on support interactions.
- Train 100% of the customer service team on the new support software.
- Decrease the number of recurring issues by 20%.
6. Personal OKRs:
- Objective: Improve personal health and fitness.
- Key Results:
- Work out at least 4 times a week.
- Reduce junk food consumption to once a week.
- Participate in at least 2 marathons this year.
- Achieve a weight goal of [specific weight] by [date]
To work with someone who knows what she is doing and, most importantly, has a gigantic heart is such a joy. She is now a valued friend!
